{"product_id":"marketing-decisions-under-uncertainty-6-international-series-in-quantitative-marketing-9780792399643","title":"Marketing Decisions Under Uncertainty 6","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e1: Background and Components of the Marketing Mix.- 1. Introduction.- 2. Pricing Under Uncertainty.- 3. Advertising.- 4. Price Promotions.- 5. Salesforce Size, Compensation and Labor Heterogeneity.- 2: Contexts for Possible Interactive Decisions.- 6. Market Share and Diffusion Models.- 7. Marketing, Inventory and Production Decisions.- 8. Competitive Marketing Strategies.- 9. Adaptive Behavior, Experimentation and Some Empirical Results.- 10. Concluding Notes.- Index 311.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface. Glossary of Symbols. Part 1: Background and  Components of the Marketing Mix. 1. Introduction.  2. Pricing Under Uncertainty. 3. Advertising. 4.  Price Promotions. 5. Salesforce Size, Compensation and Labor  Heterogeneity. Part 2: Contexts for Possible Interactive  Decisions. 6. Market Share and Diffusion Models. 7.  Marketing, Inventory and Production Decisions. 8. Competitive  Marketing Strategies. 9. Adaptive Behavior, Experimentation and  Some Empirical Results. 10. Concluding Notes. References. Index.","brand":"Springer","offers":[{"title":"Default Title","offer_id":49405068706135,"sku":"9780792399643","price":134.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/marketing-decisions-under-uncertainty-6-international-series-in-quantitative-marketing-9780792399643","provider":"Book Curl","version":"1.0","type":"link"}