{"product_id":"marketing-communications-9780749498641","title":"Marketing Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePR Smith\u003c\/b\u003e is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. \u003cb\u003eZe Zook\u003c\/b\u003e is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of \u003ci\u003e\u003cb\u003eMarketing Communications\u003c\/b\u003e\u003c\/i\u003e is filled with examples to inspire you, and I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.\" * Dave Chaffey, Co-founder and Content Director, Smart Insights *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE: Communications background and theories;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: New integrated marketing communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Branding;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Customer relationship management;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Buyer behaviour;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Communications theory;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Marketing communications research;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Marketing communications agencies;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: International marketing communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: The marketing communications plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: The changing communications environment;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Communications tools;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 11: Selling, social selling, marketing automation and martech;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Advertising;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Publicity and public relations;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Sponsorship;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Content marketing and other sales promotion;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: Direct mail, email, messaging and chatbots;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: Exhibitions, events and experiential marketing;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: Merchandizing and point of sale;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: Packaging;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: Owned media – websites and social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404534554967,"sku":"9780749498641","price":44.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749498641.jpg?v=1730486756","url":"https:\/\/bookcurl.com\/products\/marketing-communications-9780749498641","provider":"Book Curl","version":"1.0","type":"link"}