{"product_id":"marketing-basics-for-designers-9780471118718","title":"Marketing Basics for Designers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBusiness essentials and marketing strategies to help your firmsurvive and thrive . . .\u003cbr\u003e \u003cbr\u003e As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday''s work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more.\u003cbr\u003e \u003cbr\u003e You''ll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You''ll findtechniques for networking and using your contacts with otherprofessionals. And you''ll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm''s future successand show\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eFinding Your Niche in the Market.\u003cbr\u003e \u003cbr\u003e Mapping Your Marketing Goals.\u003cbr\u003e \u003cbr\u003e Setting Your Fees.\u003cbr\u003e \u003cbr\u003e Building Relationships and Referrals.\u003cbr\u003e \u003cbr\u003e Breaking the Ice with Your Prospective Clients.\u003cbr\u003e \u003cbr\u003e Building a Relationship with Prospective Clients.\u003cbr\u003e \u003cbr\u003e Selling Design Services.\u003cbr\u003e \u003cbr\u003e Keeping Clients for Future Business and Referrals.\u003cbr\u003e \u003cbr\u003e Forty Marketing Ideas to Get You Started.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402491142487,"sku":"9780471118718","price":69.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471118718.jpg?v=1730480566","url":"https:\/\/bookcurl.com\/products\/marketing-basics-for-designers-9780471118718","provider":"Book Curl","version":"1.0","type":"link"}