{"product_id":"marketing-9780631211266","title":"Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eMarketing\u003c\/i\u003e is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.\u003c\/p\u003e \u003cp\u003eKey book features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers the reader a highly practical reference guide.\u003c\/li\u003e \u003cli\u003eGives an authoritative and comprehensive overview of the whole field of marketing.\u003c\/li\u003e \u003cli\u003eProvides extensive cross-referencing enabling easy reference from one entry to another.\u003c\/li\u003e \u003cli\u003eDeveloped over the past half decade with contributions from marketing experts and organizations.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction. \u003cp\u003e2. Marketing Research.\u003c\/p\u003e \u003cp\u003e3. Consumer Behaviour.\u003c\/p\u003e \u003cp\u003e4. The External Environment.\u003c\/p\u003e \u003cp\u003e5. Positioning.\u003c\/p\u003e \u003cp\u003e6. The Product or Service.\u003c\/p\u003e \u003cp\u003e7. New Products.\u003c\/p\u003e \u003cp\u003e8. Pricing.\u003c\/p\u003e \u003cp\u003e9. Distribution.\u003c\/p\u003e \u003cp\u003e10. Advertising.\u003c\/p\u003e \u003cp\u003e11. Promotion.\u003c\/p\u003e \u003cp\u003e12. Selling and Sales Management.\u003c\/p\u003e \u003cp\u003e13. Meetings.\u003c\/p\u003e \u003cp\u003e14. International Marketing.\u003c\/p\u003e \u003cp\u003e15. Marketing Planning.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49403421851991,"sku":"9780631211266","price":29.59,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/marketing-9780631211266","provider":"Book Curl","version":"1.0","type":"link"}