{"product_id":"marketing-9780134292663","title":"Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp style=\"margin:0px;\"\u003e\u003cb\u003eMichael R. Solomon,\u003c\/b\u003e PhD, joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006. From 2007 to 2013, he also held an appointment as Professor of Consumer Behaviour at the University of Manchester in the United Kingdom. From 1995 to 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Prior to joining Auburn in 1995, he was chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon's primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; and the development of visually oriented online research methodologies. He currently sits on the editorial boards of the \u003ci\u003eJournal of Consumer Behaviour,\u003c\/i\u003e the \u003ci\u003eJournal for the Advancement of Marketing Education\u003c\/i\u003e, t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePART I. Understand the Value Proposition\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Welcome to the World of Marketing: Create and Deliver Value\u003c\/p\u003e \u003cp\u003e2. Global, Ethical, and Sustainable Marketing\u003c\/p\u003e \u003cp\u003e3. Strategic Market Planning\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e   3. Supplement: Build a Marketing Plan  \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II. Determine the Value Propositions Different Customers Want\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Market Research \u003c\/p\u003e \u003cp\u003e5. Marketing Analytics: Welcome to the Era of Big Data!\u003c\/p\u003e \u003cp\u003e6. Understand Consumer and Business Markets\u003c\/p\u003e \u003cp\u003e7. Segmentation, Target Marketing and Positioning\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III. Develop the Value Proposition for the Customer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8. Product I: Innovation and New Product Development\u003c\/p\u003e \u003cp\u003e9. Product II: Product Strategy, Branding, and Product Management\u003c\/p\u003e \u003cp\u003e10. Price: What is the Value Proposition Worth?\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e   10. Supplement: Marketing Math  \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV. Deliver and Communicate the Value Proposition\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11. Deliver the Goods: Determine the Distribution Strategy\u003c\/p\u003e \u003cp\u003e12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks\u003c\/p\u003e \u003cp\u003e13. Promotion I: Advertising and Sales Promotion\u003c\/p\u003e \u003cp\u003e14. Promotion II: Social Media Marketing, Direct\/Database Marketing, Personal Selling, and Public Relations\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAPPENDIX A. Marketing Plan: The S\u0026amp;S Smoothie Company\u003c\/p\u003e \u003cp\u003eAPPENDIX B. Your Future in a Marketing Career\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":49874805162327,"sku":"9780134292663","price":150.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780134292663.jpg?v=1737737357","url":"https:\/\/bookcurl.com\/products\/marketing-9780134292663","provider":"Book Curl","version":"1.0","type":"link"}