{"product_id":"marketing-9780132177153","title":"Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eBrief Contents   \u003cul\u003e\n\u003cli\u003eChapter 1. The Meaning of Marketing\u003c\/li\u003e\n\u003cli\u003eChapter 2. The Market in Marketing\u003c\/li\u003e\n\u003cli\u003eChapter 3. Planning and Marketing in an Organization\u003c\/li\u003e\n\u003cli\u003eChapter 4. A Broader Perspective on Marketing\u003c\/li\u003e\n\u003cli\u003eChapter 5. Global Marketing\u003c\/li\u003e\n\u003cli\u003eChapter 6. Value for Customers\u003c\/li\u003e\n\u003cli\u003eChapter 7. A Perspective on Consumer Behavior\u003c\/li\u003e\n\u003cli\u003eChapter 8. Consumer Insight\u003c\/li\u003e\n\u003cli\u003eChapter 9. The Brand\u003c\/li\u003e\n\u003cli\u003eChapter 10. Segmenting, Targeting, and Positioning\u003c\/li\u003e\n\u003cli\u003eChapter 11. The Marketing Plan\u003c\/li\u003e\n\u003cli\u003eChapter 12. Product and Service Strategies\u003c\/li\u003e\n\u003cli\u003eChapter 13. Pricing Strategies\u003c\/li\u003e\n\u003cli\u003eChapter 14. Supply Chain and Distribution Strategies\u003c\/li\u003e\n\u003cli\u003eChapter 15. Retailing and Wholesaling\u003c\/li\u003e\n\u003cli\u003eChapter 16. Marketing Communications: Advertising and Sales Promotion\u003c\/li\u003e\n\u003cli\u003eChapter 17. Personal Selling and Direct Marketing Strategies\u003c\/li\u003e\n\u003cli\u003eChapter 18. Integrated Marketing Communications\u003c\/li\u003e\n\u003cli\u003eChapter 19. The Marketing Mix\u003c\/li\u003e\n\u003cli\u003eChapter 20. Marketing Measurement\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51036417884503,"sku":"9780132177153","price":123.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780132177153.jpg?v=1750932022","url":"https:\/\/bookcurl.com\/products\/marketing-9780132177153","provider":"Book Curl","version":"1.0","type":"link"}