{"product_id":"marketing-6-0-9781119835219","title":"Marketing 6.0","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePart I Introduction to Marketing 6.0 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Welcoming the Era of Marketing 6.0: From Multi to Omni to Meta 3\u003c\/p\u003e \u003cp\u003e2 The Emergence of Phygital Natives: Young Generation Z and Generation Alpha Coming of Age 25\u003c\/p\u003e \u003cp\u003e3 The Inevitability of Immersive Marketing: Five Micro-Trends Leading to Metamarketing 41\u003c\/p\u003e \u003cp\u003e4 The Future of Customer Experience: Fusing Physical and Digital for Complete Immersion 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Marketing 6.0 Enabler and Environment 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Understanding the Tech Enablers: Five Fundamental Technologies Powering Up Metamarketing 83\u003c\/p\u003e \u003cp\u003e6 Building Extended Realities: The Immersive Experience in Real Life 107\u003c\/p\u003e \u003cp\u003e7 Tapping into the Metaverse: The Future Form of Social Media Platforms 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Marketing 6.0 Experience 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Multisensory Marketing: Delivering Immersive Experiences for the Five Senses 159\u003c\/p\u003e \u003cp\u003e9 Spatial Marketing: Delivering Natural Human- Machine Interactions 185\u003c\/p\u003e \u003cp\u003e10 Metaverse Marketing: Experimenting with the Next- Generation Engagement 209\u003c\/p\u003e \u003cp\u003eAcknowledgments 235\u003c\/p\u003e \u003cp\u003eAbout the Authors 237\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866419245399,"sku":"9781119835219","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119835219.jpg?v=1722278555","url":"https:\/\/bookcurl.com\/products\/marketing-6-0-9781119835219","provider":"Book Curl","version":"1.0","type":"link"}