{"product_id":"marketing-3-0-9780470598825","title":"Marketing 3.0","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUnderstand the next level of marketing  The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ehe [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: Trends.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Welcome to Marketing 3.0.\u003c\/p\u003e \u003cp\u003eChapter Two: Future Model for Marketing 3.0.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Strategy.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Three: Marketing the Mission to the Consumers.\u003c\/p\u003e \u003cp\u003eChapter Four: Marketing the Values to the Employees.\u003c\/p\u003e \u003cp\u003eChapter Five: Marketing the Values to the Channel Partners.\u003c\/p\u003e \u003cp\u003eChapter Six: Marketing the Vision to the Shareholders.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: Application.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Seven: Delivering Socio-Cultural Transformation.\u003c\/p\u003e \u003cp\u003eChapter Eight: Creating Emerging Market Entrepreneurs.\u003c\/p\u003e \u003cp\u003eChapter Nine: Striving for Environmental Sustainability.\u003c\/p\u003e \u003cp\u003eChapter Ten: Putting It All Together.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864633848151,"sku":"9780470598825","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470598825.jpg?v=1722272821","url":"https:\/\/bookcurl.com\/products\/marketing-3-0-9780470598825","provider":"Book Curl","version":"1.0","type":"link"}