{"product_id":"market-your-way-to-growth-9781118496404","title":"Market Your Way to Growth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters\u003c\/b\u003e  \u003cp\u003eWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. \u003ci\u003eMarket Your Way to Growth\u003c\/i\u003e presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProven business and marketing advice from leading names in the industry\u003c\/li\u003e \u003cli\u003eWritten by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books \u003ci\u003eMarketing 3.0, Ten De\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cp\u003eIntroduction: Preparing to Master the Eight\u003c\/p\u003e \u003cp\u003ePathways to Growth xi\u003c\/p\u003e \u003cp\u003e1 Grow by Building Your Market Share 1\u003c\/p\u003e \u003cp\u003e2 Grow through Developing Committed Customers and Stakeholders 27\u003c\/p\u003e \u003cp\u003e3 Grow by Developing a Powerful Brand 49\u003c\/p\u003e \u003cp\u003e4 Grow by Innovating New Products, Services, and Experiences 73\u003c\/p\u003e \u003cp\u003e5 Grow by International Expansion 117\u003c\/p\u003e \u003cp\u003e6 Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135\u003c\/p\u003e \u003cp\u003e7 Grow by B uilding an Outstanding Reputation for Social Responsibility 153\u003c\/p\u003e \u003cp\u003e8 Grow by Partnering with Government and NGOs 169\u003c\/p\u003e \u003cp\u003eEpilogue 191\u003c\/p\u003e \u003cp\u003eNotes 201\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866372714839,"sku":"9781118496404","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118496404.jpg?v=1722278337","url":"https:\/\/bookcurl.com\/products\/market-your-way-to-growth-9781118496404","provider":"Book Curl","version":"1.0","type":"link"}