{"product_id":"market-research-in-practice-a-comprehensive-guide-to-customer-insight-and-market-understanding-9781398623255","title":"Market Research in Practice  A Comprehensive Guide to Customer Insight and Market Understanding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePaul Hague, \u003c\/b\u003ebased in Manchester, UK,\u003cb\u003e \u003c\/b\u003eis co- founder of B2B International. With over 50 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of \u003ci\u003e\u003cb\u003eB2B Customer Experience\u003c\/b\u003e \u003c\/i\u003eand \u003ci\u003e\u003cb\u003eThe Business Model Handbook\u003c\/b\u003e, \u003c\/i\u003ealso published by Kogan Page\u003ci\u003e.\u003c\/i\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53187387228503,"sku":"9781398623255","price":95.25,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/market-research-in-practice-a-comprehensive-guide-to-customer-insight-and-market-understanding-9781398623255","provider":"Book Curl","version":"1.0","type":"link"}