{"product_id":"market-and-technical-knowledge-integration-in-rd-intensive-companies-9781032635002","title":"Market and Technical Knowledge Integration in RD","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMarket and Technical Knowledge Integration in R\u0026amp;D Intensive\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eCompanies \u003c\/i\u003e\u003c\/b\u003eexplores the integration of market and technical knowledge within R\u0026amp;D intensive companies. Starting with industry classifications and a discussion on the significance of R\u0026amp;D activities, the book looks at the role of these companies in today's economy, as well as knowledge definitions and typologies. It focuses on such measures of effectiveness as innovativeness and business performance and discusses organisational innovativeness and business performance metrics.\u003c\/p\u003e\u003cp\u003eThe crux of the book's theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view and the knowledge-based view of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R\u0026amp;D, the book presents qualitative evidence from interviews of R\u0026amp;D professionals who elucidate knowledge integration\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019147706711,"sku":"9781032635002","price":118.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032635002.jpg?v=1750779460","url":"https:\/\/bookcurl.com\/products\/market-and-technical-knowledge-integration-in-rd-intensive-companies-9781032635002","provider":"Book Curl","version":"1.0","type":"link"}