{"product_id":"manufacturing-indianness-9781433113963","title":"Manufacturing Indianness","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eManufacturing Indianness\u003c\/em\u003e takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, \u003ci\u003eManufacturing Indianness\u003c\/i\u003e provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural\/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments – Introduction: Text and Context: Postcolonial Media Studies and the Fetishization of the Neoliberal Nation – Nation Inc. and Postcolonial Neoliberalism – From the East India Company to Nation Inc. – Nation-Branding: \u003ci\u003eIndia Inc. \u003c\/i\u003eIs \u003ci\u003eIncredible !ndia – \u003c\/i\u003eTaking Care of the Mother(land): Bollywood Patriotism and Young India – Manufacturing Terror®: Destroying the Other Through Nation-Branding – Old and New Goddesses: Disrobing Indian Femininity – Conclusion.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Peter Lang Publishing Inc","offers":[{"title":"Default Title","offer_id":51039534514519,"sku":"9781433113963","price":114.93,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781433113963.jpg?v=1750943996","url":"https:\/\/bookcurl.com\/products\/manufacturing-indianness-9781433113963","provider":"Book Curl","version":"1.0","type":"link"}