{"product_id":"managing-public-relations-9781032076768","title":"Managing Public Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe second edition of \u003cem\u003eManaging Public Relations \u003c\/em\u003eintroduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCurrent examples and testimonials from across the globe, as well as updated Executive Viewpoints\u003c\/li\u003e\n\u003cli\u003eExpanded content on strategic planning, budgeting, and financial statements\u003c\/li\u003e\n\u003cli\u003eDetailed commentary on topics relevant to the modern workplace, including remote management\u003c\/li\u003e\n\u003cli\u003eConsideration of diversity, inclusion, equity, and access within PR\u003c\/li\u003e\n\u003cli\u003eAdditional content on the use of analytics and measuring return on in\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBiographies for Authors of Chapters’ \"Executive Viewpoints\", Introduction, 1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches, Appendix A: Template for strategic plans with definitions and examples, Appendix B: Scripts for different types of new-business calls, Appendix C: Observations about agency and nonagency writing exams, Index\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018827628887,"sku":"9781032076768","price":56.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032076768.jpg?v=1750778303","url":"https:\/\/bookcurl.com\/products\/managing-public-relations-9781032076768","provider":"Book Curl","version":"1.0","type":"link"}