{"product_id":"managing-intellectual-property-innovation-01-10-9781841123134","title":"Managing Intellectual Property: Innovation 01.10","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFast track route to managing and exploiting intellectual property  \u003cp\u003eCovers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman\u003c\/p\u003e \u003cp\u003eIncludes a comprehensive resources guide\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction to Express Exec\u003cbr\u003e \u003cbr\u003e Introduction to Managing Intellectual Property\u003cbr\u003e \u003cbr\u003e What Managing Intellectual Property Is\u003cbr\u003e \u003cbr\u003e Evolution of Intellectual Property\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice\u003cbr\u003e \u003cbr\u003e Key Concepts and Thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps for Managing Intellectual Property Successfully\u003cbr\u003e \u003cbr\u003e Frequently Asked Questions\u003cbr\u003e \u003cbr\u003e About the Author\u003cbr\u003e \u003cbr\u003e Index","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53191392657751,"sku":"9781841123134","price":10.44,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/managing-intellectual-property-innovation-01-10-9781841123134","provider":"Book Curl","version":"1.0","type":"link"}