{"product_id":"managing-events-9781473948099","title":"Managing Events","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCombining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies. It provides lecturers with a useful platform to integrate key event topics into the learning environment. \u003cbr\u003e  \u003cbr\u003e  The book discusses the management process throughout the event cycle', from the pre-event planning stage; on-site delivery to the post event stage. The book is divided into 4 distinct phases, which are:\u003cem\u003eThe Event cycle\u003c\/em\u003e;\u003cem\u003eBefore the event\u003c\/em\u003e;\u003cem\u003eThroughout the event\u003c\/em\u003eand\u003cem\u003eBeyond the event\u003c\/em\u003e. Within each of these 4 sections, there are 2 or 3 separate chapters, each with their own objectives.The book discusses practical and operational elements, such as project management, marketing, sponsorship deals and risk assessment, that need to be put in place both before and during the event. The final section:\u003cem\u003eBeyond the event\u003c\/em\u003e, examines current and future event trends \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart I: The Event Cycle\t\t\t Chapter 1: The Planning Phase Chapter 2: The Event Delivery Phase Chapter 3: The Post Event and Evaluation Phase Part II: Before the Event Chapter 4: Event Research, Feasibility and Impact Analysis Chapter 5: Event Conception and Bidding Part III: Throughout the Event \t\t\t Chapter 6: Event Operations, Logistics and Marketing Chapter 7: Event Finance, Online Payment Solutions \u0026amp; Budgeting Chapter 8: Event Design and Production Part IV: Beyond Events\t Chapter 9: Event Trends and Issues Chapter 10: Event Careers, Human Resources and Consultancy\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":48739580838231,"sku":"9781473948099","price":61.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/managing-events-9781473948099","provider":"Book Curl","version":"1.0","type":"link"}