{"product_id":"managing-digital-transformation-understanding-the-strategic-process-9780367441975","title":"Managing Digital Transformation Understanding the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003ean overview on how leading companies plan and implement digital transformation \u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003einterviews with chief executive officers and chief digital officers of leading companies  Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others  explore lessons learnt and roadmaps to successful implementation\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eresearch and case studies on the digitalization of small and medium-sized companies \u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003ecutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003etools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eDigital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003ePeter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNils Stamm, Chief Digital Officer, Telekom Deutschland GmbH \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book gives real insights what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.\u003c\/em\u003e\u003cbr\u003eMaarten Stramrood, Former Chief Digital Officer, Brenntag AG\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cem\u003eAn absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNils Stamm, Chief Digital Officer, Telekom Deutschland GmbH \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.\u003c\/em\u003e \u003c\/p\u003e\n\u003cp\u003ePeter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book gives real insights what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eMaarten Stramrood, Former Chief Digital Officer, Brenntag AG\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart 1: INTRODUCTION 1.Digital Transformation - An Overview Part 2: DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES 2.Understanding Digital Transformation: A Review and A Research Agenda 3.The Three Pillars of the Digital Transformation: Improving the Core, Building New Business Models, and Developing Digital Capabilities 4.Big Data and Analytics: Opportunities and Challenges for Firm Performance 5.Technology is Just an Enabler of Digital Transformation: An Interview with Gianfranco Chimirri, HR communication director of Unilever Italy Part 3: THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION 6.Digital Transformation and Business Models 7.From Disruptively Digital to Proudly Analog: A Holistic Typology of Digital Transformation Strategies 8.Digital Transformation, the Holy Grail and the Disruption of Business Models: Interview with Michael Nilles, Chief Digital and Information Officer, Henkel 9.How Artificial Intelligence and the Digital Transformation Change Business and Society: An Interview with Venture Capitalist Vinod Khosla 10.The Digital Company Culture: Interview with Luca Ferrari, CEO, Bending Spoons 11.Consulting for Digital Transformation: Interview with Giuseppe Folonari, European Head of Business Strategy, AKQA 12.L’Oréal Digital Consumer Operating System 13.Internal Start-ups as a Driving Force in the Digitalization of Traditional Businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4: DIGITAL TRANSFORMATION AND CUSTOMER VALUE CREATION 14.Digital Transformation and Consumer Behaviour: How the Analysis of Consumer Data Reshapes the Marketing Approach 15.Digital Transformation and the Salesforce: Personal Observations, Warnings, and Recommendations 16.Digital Transformation and The Role of Customer-Centric Innovation: Interview with the Chief Value Officer, Thales 17.Digital Transformation in Luxury Industry: Interview with Jean-Christophe Babin, CEO Bulgari 18.The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: Interview with Fabrizio Viacava, chief digital officer of Etro Part 5: THE DIGITAL TRANSFORMATION IN SMEs: CHALLENGES AND BEST PRACTICES 19.Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 20.Digital Transformation and Financial Performance: Do Digital Specialists Unlock the Profit Potential of New Digital Business Models for SMEs? 21.Supporting Pervasive Digitization in Italian SMEs Through an Open Innovation Process CONCLUSION 22.Our Roadmap to Digital Transformation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51017907470679,"sku":"9780367441975","price":43.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367441975.jpg?v=1750775040","url":"https:\/\/bookcurl.com\/products\/managing-digital-transformation-understanding-the-strategic-process-9780367441975","provider":"Book Curl","version":"1.0","type":"link"}