{"product_id":"managing-customer-value-9780761826316","title":"Managing Customer Value","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProviding the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Preface Chapter 2 The Value Package: The Product Quality, Customer Service and Price Link Chapter 3 Product and Service Quality Chapter 4 Customer Service Chapter 5 Price Chapter 6 Cost Factors for Value Decisions Chapter 7 Demand Factors for Value Decisions: An Economic Perspective Chapter 8 Demand Factors for Value Decisions: A Consumer Behavioral Perspective Chapter 9 Competition Factors for Value Decisions Chapter 10 Value Strategies Chapter 11 Making Profitable Value Decisions Chapter 12 Appendix: Cases and Critical Incidents in Managing Customer Value Chapter 13 About the Author","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":51037776183639,"sku":"9780761826316","price":70.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780761826316.jpg?v=1750937257","url":"https:\/\/bookcurl.com\/products\/managing-customer-value-9780761826316","provider":"Book Curl","version":"1.0","type":"link"}