{"product_id":"managing-corporate-social-responsibility-9781444336450","title":"Managing Corporate Social Responsibility","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, comm\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Conceptualizing Corporate Social Responsibility \u003c\/b\u003e\u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBox 1.1: The Sullivan Principles 2\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility: Seeking Parameters 5\u003c\/p\u003e \u003cp\u003eDefining CSR 6\u003c\/p\u003e \u003cp\u003eBox 1.2: Definition of CSR 8\u003c\/p\u003e \u003cp\u003eBenefits and Costs of CSR 9\u003c\/p\u003e \u003cp\u003eTwo Sides of CSR Cost-Benefit Analysis 9\u003c\/p\u003e \u003cp\u003eCSR Costs for Corporations 10\u003c\/p\u003e \u003cp\u003eCSR Costs for Society 12\u003c\/p\u003e \u003cp\u003eCSR Benefits for Corporations 13\u003c\/p\u003e \u003cp\u003eCSR Benefits for Society 14\u003c\/p\u003e \u003cp\u003eWinning and Sustaining Support for CSR 14\u003c\/p\u003e \u003cp\u003eOther Conceptual Questions about CSR 16\u003c\/p\u003e \u003cp\u003eCSR: Modern or Historic? 16\u003c\/p\u003e \u003cp\u003eBox 1.3: Forest Stewardship Council (FSC) Standards 19\u003c\/p\u003e \u003cp\u003eForms of CSR 20\u003c\/p\u003e \u003cp\u003eWhere Is CSR’s Home? 22\u003c\/p\u003e \u003cp\u003eShould CSR Standards Be Localized or Globalized? 24\u003c\/p\u003e \u003cp\u003eConclusion 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Strategic CSR \u003c\/b\u003e\u003cb\u003e29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCharacteristics of the Corporation 31\u003c\/p\u003e \u003cp\u003eStakeholder Expectations and the Importance of Organizational Identification 32\u003c\/p\u003e \u003cp\u003eReputational Benefits of CSR 35\u003c\/p\u003e \u003cp\u003ePerceived Motives for CSR Initiatives 38\u003c\/p\u003e \u003cp\u003eGeneral Strategic Guidance: Approaching the CSR Process as Change Management 44\u003c\/p\u003e \u003cp\u003eEveryone Loves a Good Story 45\u003c\/p\u003e \u003cp\u003eThe CSR Process Model: A Brief Preview 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 CSR Scanning and Monitoring \u003c\/b\u003e\u003cb\u003e51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIssues Management 53\u003c\/p\u003e \u003cp\u003eScanning and CSR 54\u003c\/p\u003e \u003cp\u003ePrioritizing CSR Concerns 54\u003c\/p\u003e \u003cp\u003eMonitoring and CSR 57\u003c\/p\u003e \u003cp\u003eScanning and Monitoring in Concert 58\u003c\/p\u003e \u003cp\u003eStakeholder Engagement’s Role in Scanning and Monitoring 58\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Formative Research \u003c\/b\u003e\u003cb\u003e63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearching Stakeholder Expectations for CSR 67\u003c\/p\u003e \u003cp\u003eBox 4.1: MyStarbucksidea CSR Suggestions 68\u003c\/p\u003e \u003cp\u003eThe Expectation Gap Approach 69\u003c\/p\u003e \u003cp\u003eBox 4.2: IKEA Child Labour Code of Conduct 71\u003c\/p\u003e \u003cp\u003eOrigins of Expectation Gaps 73\u003c\/p\u003e \u003cp\u003eBox 4.3: Pinkwashing Detection 75\u003c\/p\u003e \u003cp\u003eRelevance of Operant Conditioning Theory to Stakeholder Challenges 77\u003c\/p\u003e \u003cp\u003eThe Alignment Approach 80\u003c\/p\u003e \u003cp\u003eThe Counterbalance: Corporate Concerns 85\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Create the CSR Initiative \u003c\/b\u003e\u003cb\u003e89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelecting the CSR Initiatives: Appreciating the Contestable Nature of CSR 90\u003c\/p\u003e \u003cp\u003eDiffering CSR Expectations among Stakeholders 90\u003c\/p\u003e \u003cp\u003eStakeholder Salience 91\u003c\/p\u003e \u003cp\u003eBox 5.1: Stakeholder Salience 92\u003c\/p\u003e \u003cp\u003eWhat Constitutes CSR? 92\u003c\/p\u003e \u003cp\u003eStakeholder Participation in Decision Making 94\u003c\/p\u003e \u003cp\u003eOrganizational Justice in the Engagement Process 96\u003c\/p\u003e \u003cp\u003eThe “Right Amount” of CSR 98\u003c\/p\u003e \u003cp\u003eWhen Employees Challenge CSR: Considering Internal Stakeholders 99\u003c\/p\u003e \u003cp\u003ePreparing for Negative Stakeholder Reactions: Message Mapping 101\u003c\/p\u003e \u003cp\u003eDeveloping CSR Objectives 101\u003c\/p\u003e \u003cp\u003eBox 5.2: Message-Mapping Template 102\u003c\/p\u003e \u003cp\u003eProcess versus Outcome Objectives 103\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Communicate the CSR Initiative \u003c\/b\u003e\u003cb\u003e109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCSR Promotional Communication Dilemma 110\u003c\/p\u003e \u003cp\u003eBox 6.1: Overview of Corporate-Activist Partnerships 116\u003c\/p\u003e \u003cp\u003eCommunication Channels for CSR Messaging 116\u003c\/p\u003e \u003cp\u003eOverview of Communication Channels for CSR 117\u003c\/p\u003e \u003cp\u003eBox 6.2: Social Media Overview 118\u003c\/p\u003e \u003cp\u003eEmployees as a Communication Channel 122\u003c\/p\u003e \u003cp\u003eExternal Stakeholders as a Communication Channel 123\u003c\/p\u003e \u003cp\u003eStrategic Application of Social Media to CSR Communication 124\u003c\/p\u003e \u003cp\u003eThe Overall CSR Promotional Communication Strategy 128\u003c\/p\u003e \u003cp\u003eAnnual Reports and CSR Communication 128\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Evaluation and Feedback \u003c\/b\u003e\u003cb\u003e137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvaluation 138\u003c\/p\u003e \u003cp\u003eAssurance and CSR Evaluation 141\u003c\/p\u003e \u003cp\u003eStakeholder Engagement in the Evaluation Process 142\u003c\/p\u003e \u003cp\u003eBox 7.1: Musgrave Group Assurance Statement 2006 143\u003c\/p\u003e \u003cp\u003eBox 7.2: Basic ROI Formula 145\u003c\/p\u003e \u003cp\u003eConsidering Return on Investment 145\u003c\/p\u003e \u003cp\u003eFeedback 146\u003c\/p\u003e \u003cp\u003eFeedback from Stakeholders on the CSR Process 147\u003c\/p\u003e \u003cp\u003eThe Communication Audit 148\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 CSR Issues \u003c\/b\u003e\u003cb\u003e153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverarching Concerns for CSR Initiatives 154\u003c\/p\u003e \u003cp\u003eResponsibility for CSR Initiatives 155\u003c\/p\u003e \u003cp\u003eLimitations from Industry, Culture, and Law 157\u003c\/p\u003e \u003cp\u003eIndustry Standards 157\u003c\/p\u003e \u003cp\u003eThe Culture and Socioeconomic Context 158\u003c\/p\u003e \u003cp\u003eBox 8.1: Culture and Activism 160\u003c\/p\u003e \u003cp\u003eThe Legal Context 161\u003c\/p\u003e \u003cp\u003eBeyond Limitations 161\u003c\/p\u003e \u003cp\u003eParting Thoughts 162\u003c\/p\u003e \u003cp\u003eReferences 165\u003c\/p\u003e \u003cp\u003eIndex 177 \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49408390037847,"sku":"9781444336450","price":28.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781444336450.jpg?v=1730502725","url":"https:\/\/bookcurl.com\/products\/managing-corporate-social-responsibility-9781444336450","provider":"Book Curl","version":"1.0","type":"link"}