{"product_id":"managing-corporate-social-responsibility-9781444336290","title":"Managing Corporate Social Responsibility","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, comm\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eContents in Detail\u003c\/i\u003e ix  \u003cp\u003e\u003ci\u003eAcknowledgments\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003e1 Conceptualizing Corporate Social Responsibility 1\u003c\/p\u003e \u003cp\u003e2 Strategic CSR 29\u003c\/p\u003e \u003cp\u003e3 CSR Scanning and Monitoring 51\u003c\/p\u003e \u003cp\u003e4 Formative Research 63\u003c\/p\u003e \u003cp\u003e5 Create the CSR Initiative 89\u003c\/p\u003e \u003cp\u003e6 Communicate the CSR Initiative 109\u003c\/p\u003e \u003cp\u003e7 Evaluation and Feedback 137\u003c\/p\u003e \u003cp\u003e8 CSR Issues 153\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences\u003c\/i\u003e 165\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex\u003c\/i\u003e 177\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49408389841239,"sku":"9781444336290","price":62.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781444336290.jpg?v=1730502725","url":"https:\/\/bookcurl.com\/products\/managing-corporate-social-responsibility-9781444336290","provider":"Book Curl","version":"1.0","type":"link"}