{"product_id":"management-and-creativity-9781405119962","title":"Management and Creativity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book explores the relationship between the management of creativity and creative approaches to management.\u003cbr\u003e \u003cul class=\"noindent\"\u003e \u003cli\u003eChallenges the stereotypical opposition between creatives' and suits'.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eDraws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eDraws on the practical experience of individuals working in the creative industries.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eLooks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This important book demonstrates exactly why a full understanding of creativity really matters – not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century\" \u003ci\u003efrom the foreword by Lord Puttnam\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e\"This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, \u003ci\u003eManagement and Creativity\u003c\/i\u003e actually proves its own thesis: that the best thinking occurs when the worlds of “creativity” and “business” intersect.\" \u003ci\u003eStephen Cummings, Victoria University of Wellington\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"The book will appeal to a broad audience of creatives, policy-markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace.\" \u003ci\u003eManagement Today\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword viii\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eIntroduction: Creativity and the Creative Industries xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Defining Creativity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Tale of Two Corridors 1\u003c\/p\u003e \u003cp\u003eWhat Is Creativity? 2\u003c\/p\u003e \u003cp\u003eWhat Creativity Is Not 7\u003c\/p\u003e \u003cp\u003eCase Study: A Vision in a Dream? 10\u003c\/p\u003e \u003cp\u003eMapping the Great Divide: From Education to the Workplace 12\u003c\/p\u003e \u003cp\u003eThe Mythology of Genius 14\u003c\/p\u003e \u003cp\u003eCase Study: The Genius and the Water-carrier 18\u003c\/p\u003e \u003cp\u003eFalse Profits: The Creative Industries 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 From Individuals to Processes: Creative Teams and Innovation 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Individuals to Teams 23\u003c\/p\u003e \u003cp\u003eInnovation and Teams 24\u003c\/p\u003e \u003cp\u003eBeyond Specialization: Creative Work in the Creative Industries 26\u003c\/p\u003e \u003cp\u003ePlaying Many Parts: Creative Roles in the Creative Industries 28\u003c\/p\u003e \u003cp\u003eCase Study: Repositioning Creativity in Advertising 30\u003c\/p\u003e \u003cp\u003eGrowing the Creative Team: Familiarization or Specialization? 33\u003c\/p\u003e \u003cp\u003eManaging the Creative Team 34\u003c\/p\u003e \u003cp\u003eCreative Tension and the Need for Trust 39\u003c\/p\u003e \u003cp\u003eCreative Teams Need Uncreative People 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Creative Systems: Implications for Management and Policy in the Creative Industries 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Cultural Geography of the Creative Industries 46\u003c\/p\u003e \u003cp\u003eThe Strength of Weak Ties 47\u003c\/p\u003e \u003cp\u003eCase Study: Theatre as a Creative System 50\u003c\/p\u003e \u003cp\u003eImplications for Management 52\u003c\/p\u003e \u003cp\u003eManaging Creative Systems by ‘Brokering’ Knowledge 56\u003c\/p\u003e \u003cp\u003eImplications for Policy 59\u003c\/p\u003e \u003cp\u003eSystems and Sustainability 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Managing Creative Work through Release and Control: The Myth of the Self-motivated Creative Worker 66\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe World Turned Upside Down 66\u003c\/p\u003e \u003cp\u003eCase Study: Changing Management Styles at the BBC 67\u003c\/p\u003e \u003cp\u003eWhistle While You Work: Changing Theories of Employee Motivation 70\u003c\/p\u003e \u003cp\u003eOut of Control: The Myth of the Self-motivated Creative Worker 72\u003c\/p\u003e \u003cp\u003eThe Isolation of Creative Work 74\u003c\/p\u003e \u003cp\u003eBounded Creativity: Creativity through Control and Constraint 76\u003c\/p\u003e \u003cp\u003eCase Study: Musician for Hire – Boundaries for Musical Composition 78\u003c\/p\u003e \u003cp\u003eFalse Freedom: The New Management Style in Practice 80\u003c\/p\u003e \u003cp\u003eCase Study: Management in the Movies – Wise Children and Men in Suits 81\u003c\/p\u003e \u003cp\u003eBeginnings and Endings 85\u003c\/p\u003e \u003cp\u003eThe Rules of the Game 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Seeing the Pattern: Strategy, Leadership and Adhocracy 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Strategy Wars: Orientation versus Animation 91\u003c\/p\u003e \u003cp\u003eStrategy and Creativity 92\u003c\/p\u003e \u003cp\u003eStrategy in an Open System 96\u003c\/p\u003e \u003cp\u003eCase Study: Emergent Patterns in Film Marketing 97\u003c\/p\u003e \u003cp\u003eStrategy as Continuity in Change 102\u003c\/p\u003e \u003cp\u003eCase Study: Are You Paying Attention? Jazz, Improvisation and Creative Listening in Strategy Formation 106\u003c\/p\u003e \u003cp\u003eStrategy and Posthocracy: Being Decisive 108\u003c\/p\u003e \u003cp\u003eStrategy as Process 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Business Development and Organizational Change 116\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Organizational Change? 116\u003c\/p\u003e \u003cp\u003eThe Change Cycle 118\u003c\/p\u003e \u003cp\u003eIncremental Change 121\u003c\/p\u003e \u003cp\u003eCase Study: Creativity and Change at Marks and Spencer 122\u003c\/p\u003e \u003cp\u003eThe Aesthetics of Organizational Change: Organizational Integrity 126\u003c\/p\u003e \u003cp\u003eAligning Individual and Collective Change 129\u003c\/p\u003e \u003cp\u003eEvolutionary Change 132\u003c\/p\u003e \u003cp\u003eCreativity and Change 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 From Creative Marketing to Creative Consumption 138\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSymbolic Goods 138\u003c\/p\u003e \u003cp\u003ePostmodern Marketing 139\u003c\/p\u003e \u003cp\u003eCase Study: Arts Marketing – From Products to Experiences 142\u003c\/p\u003e \u003cp\u003eFrom Segments to Sub-cultures: Bringing the Audience Back in 145\u003c\/p\u003e \u003cp\u003eThe New Value Chain 147\u003c\/p\u003e \u003cp\u003eCase Study: In Search of Oldton 149\u003c\/p\u003e \u003cp\u003eTowards the Social Product 151\u003c\/p\u003e \u003cp\u003eLetting Go 153\u003c\/p\u003e \u003cp\u003eThe Aesthetics of Marketing 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 The Politics of Creativity 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePromoting the Creative Economy 159\u003c\/p\u003e \u003cp\u003eCase Study: Creative New Zealand – The Branding of Creativity 163\u003c\/p\u003e \u003cp\u003eFrom ‘Cultural’ to ‘Creative’ Industries 164\u003c\/p\u003e \u003cp\u003eCreative Industries and Cultural Policy: Assumptions and Models 166\u003c\/p\u003e \u003cp\u003eThe Politics of Management 171\u003c\/p\u003e \u003cp\u003eCreativity Is Difficult 172\u003c\/p\u003e \u003cp\u003eBibliography 176\u003c\/p\u003e \u003cp\u003eIndex 186\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48866711535959,"sku":"9781405119962","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781405119962.jpg?v=1722279863","url":"https:\/\/bookcurl.com\/products\/management-and-creativity-9781405119962","provider":"Book Curl","version":"1.0","type":"link"}