{"product_id":"male-idols-and-branding-in-chinese-luxury-9781350283312","title":"Male Idols and Branding in Chinese Luxury","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA much-needed contribution to the field. This insightful text breaks down the complex relationship between fashion consumers and idols and is a valuable guide for anyone interested in understanding more about branding and marketing in China. * Babette Radclyffe-Thomas, London College of Fashion, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations List of Tables List of Contributors Preface: “Are you that unicorn?” \u003ci\u003eAmanda Sikarskie, University of Michigan, USA\u003c\/i\u003e Acknowledgements Some Notes on Pronunciation  1. Introductions: Peacocks: A Primer on Idols and Marketing in China \u003ci\u003eAmanda Sikarskie, University of Michigan, USA\u003c\/i\u003e  2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy \u003ci\u003ePeng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China\u003c\/i\u003e  3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang \u003ci\u003eAmanda Sikarskie, University of Michigan, USA\u003c\/i\u003e  4. Capitalizing Yaoi \/ Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market \u003ci\u003ePeng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China\u003c\/i\u003e  5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors \u003ci\u003eAmanda Sikarskie, University of Michigan, USA\u003c\/i\u003e  Epilogue: Xinjiang Cotton \u003ci\u003eAmanda Sikarskie, University of Michigan, USA\u003c\/i\u003e  Post-script: China Bans Xiao Xian Rou \u003ci\u003eAmanda Sikarskie, University of Michigan, USA\u003c\/i\u003e  Glossary Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49529220333911,"sku":"9781350283312","price":99.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350283312.jpg?v=1731874770","url":"https:\/\/bookcurl.com\/products\/male-idols-and-branding-in-chinese-luxury-9781350283312","provider":"Book Curl","version":"1.0","type":"link"}