{"product_id":"making-the-healthcare-shift-the-transformation-to-consumer-centricity-9781642791105","title":"Making the Healthcare Shift: The Transformation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMaking the Healthcare Shift\u003c\/i\u003e is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.\u003c\/b\u003e\u003cp\u003e Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. \u003ci\u003eMaking the Healthcare Shift\u003c\/i\u003e includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359886639447,"sku":"9781642791105","price":19.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781642791105.jpg?v=1754126011","url":"https:\/\/bookcurl.com\/products\/making-the-healthcare-shift-the-transformation-to-consumer-centricity-9781642791105","provider":"Book Curl","version":"1.0","type":"link"}