{"product_id":"making-technology-investments-profitable-9780470194003","title":"Making Technology Investments Profitable","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA guide to getting the crucial business case right?every time\u003c\/b\u003e \u003cp\u003eShowing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the Value Realization process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew edition explains how to proactively manage the conversion of a business case''s value promise to its value realization\u003c\/li\u003e \u003cli\u003eIncludes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world\u003c\/li\u003e \u003cli\u003eNew checklists and tables\u003c\/li\u003e \u003cli\u003eA dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe \u003ci\u003eSecond Edi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePreface to the Second Edition xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One \u003c\/b\u003e\u003cb\u003eUnderstanding Value Leaks: Major Threats to Program Success 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Why Value Leaks Torpedo Program Success 5\u003c\/p\u003e \u003cp\u003eChapter 2 Being “On-Value”: The Essential Third Pillar of Investment Success 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two \u003c\/b\u003e\u003cb\u003eFlushing Out Value Leaks: A Guided Journey 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Avoiding Half-Right “Fixes” 21\u003c\/p\u003e \u003cp\u003eChapter 4 Introducing the Value Practices Audit 25\u003c\/p\u003e \u003cp\u003eChapter 5 Evaluating Value Practice Areas 33\u003c\/p\u003e \u003cp\u003eChapter 6 Shifting the Mind-Sets of Management: The Key Fix for Value Leaks 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three \u003c\/b\u003e\u003cb\u003ePlugging Value Leaks: Success Begins Here 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Finding the Best Quick Wins 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four \u003c\/b\u003e\u003cb\u003eGetting The Business Case Right 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 How to Recognize a Trustworthy Business Case 97\u003c\/p\u003e \u003cp\u003eChapter 9 The Importance of Good Processes for Value Realization 105\u003c\/p\u003e \u003cp\u003eChapter 10 Defining: Steps 1, 2, and 3 to Building Better Business Cases 113\u003c\/p\u003e \u003cp\u003eChapter 11 Assessing: Steps 4, 5, and 6 to Building Better Business Cases 131\u003c\/p\u003e \u003cp\u003eChapter 12 Delivering: Step 7 to Building Better Business Cases 153\u003c\/p\u003e \u003cp\u003eChapter 13 Finding Hidden Value That Others Miss 161\u003c\/p\u003e \u003cp\u003eChapter 14 Handling Intangibles: The Emotional Enigma of Value Realization 173\u003c\/p\u003e \u003cp\u003eChapter 15 Using ROI Storytelling to Drive Home the Message 191\u003c\/p\u003e \u003cp\u003eChapter 16 Selecting: Prioritizing Programs with Confidence and Ease 197\u003c\/p\u003e \u003cp\u003eChapter 17 Tracking: Making Sure Benefits Get Realized 219\u003c\/p\u003e \u003cp\u003eAppendix Sample Business Case 227\u003c\/p\u003e \u003cp\u003eGlossary 267\u003c\/p\u003e \u003cp\u003eBibliography 275\u003c\/p\u003e \u003cp\u003eAbout the Author 279\u003c\/p\u003e \u003cp\u003eIndex 281\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402303643991,"sku":"9780470194003","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470194003.jpg?v=1730480004","url":"https:\/\/bookcurl.com\/products\/making-technology-investments-profitable-9780470194003","provider":"Book Curl","version":"1.0","type":"link"}