{"product_id":"making-media-content-9780805847482","title":"Making Media Content","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eMaking Media Content\u003c\/i\u003e addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.\u003cbr\u003e\u003cbr\u003eThis book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eContents: \u003c\/b\u003ePreface. Introduction. \u003cb\u003ePart I: \u003c\/b\u003e\u003ci\u003eMedia Powers.\u003c\/i\u003e The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. \u003cb\u003ePart II: \u003c\/b\u003e\u003ci\u003eThe Internal Mass Media Organization.\u003c\/i\u003e Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. \u003cb\u003ePart III: \u003c\/b\u003e\u003ci\u003eThe External Mass Media Organization: Constituency Groups.\u003c\/i\u003e Mass Media Organization Interaction With Content Providers. Advertisers. Audience. Conclusion. Tables. Figures.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49405650141527,"sku":"9780805847482","price":128.25,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/making-media-content-9780805847482","provider":"Book Curl","version":"1.0","type":"link"}