{"product_id":"making-ideas-happen-9780670920600","title":"Making Ideas Happen","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThomas Edison famously said that genius is 1% inspiration, 99% perspiration. Every day new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen: lack of organisation, lack of accountability and a lack of community support.\u003cbr\u003e\u003cbr\u003eScott Belsky has interviewsed hundreds of the most productive creative people and teams in the world, revealing one common trait: a carefully trained capacity for executing ideas. Implementing your ideas is a skill that can be taught, and Belsky distills the core principles in this book.\u003cbr\u003e\u003cbr\u003eWhile many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. \u003ci\u003eMaking Ideas Happen \u003c\/i\u003ereveals the practical yet counterintuitive techniques of ''serial creatives'' - those few who make their visions a reality.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIf you care about your art, your job or your market, you really have no choice but to read this book * Seth Godin, author of Purple Cow and Linchpin *\u003cbr\u003eIdeas are easy. Implementation is hard. This book helps you with the hard part * Guy Kawasaki, former Apple guru and author of The Art of the Start *\u003cbr\u003eThis book is like a Swiss Army knife for ideas * Ji Lee, Creative Director at Google Creative Lab *\u003cbr\u003eThis is a book about execution, and when it comes to going from an idea to a real business, execution is everything * John Battelle, co-founder of WIRED and BoingBoing *\u003cbr\u003eIf your creative team or organization struggles to implement their best ideas, or if you find that your own creative projects languish unfinished, you need \u003ci\u003eMaking Ideas Happen\u003c\/i\u003e * Teresa Amabile, Director of Research, Harvard Business School *\u003cbr\u003eThere are techniques in this book that can turn disorganised creative prima donnas into organised creative prima donnas * Chuck Porter, co-chairman, Crispin Porter + Bogusky *\u003cbr\u003eBelsky offers an illustrated map to get to the destination of your great ideas * Scott Thomas, Design Director, Obama Presidential Campaign *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48735961022807,"sku":"9780670920600","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670920600.jpg?v=1723810414","url":"https:\/\/bookcurl.com\/products\/making-ideas-happen-9780670920600","provider":"Book Curl","version":"1.0","type":"link"}