{"product_id":"make-yourself-clear-9781119558590","title":"Make Yourself Clear","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching.  In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers.    The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eAbout the Authors xix\u003c\/p\u003e \u003cp\u003eIntroduction: Working at the Intersection of Teaching and Business 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Authenticity 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Pursuing Win-Win-Win Scenarios 15\u003c\/p\u003e \u003cp\u003e2 Recovering Human Judgment 27\u003c\/p\u003e \u003cp\u003e3 Recovering Choice in Human Interactions 33\u003c\/p\u003e \u003cp\u003e4 Adjusting to Hear and Be Heard 43\u003c\/p\u003e \u003cp\u003e5 Respecting the Game 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Immediacy 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Leveraging Momentum and Context 61\u003c\/p\u003e \u003cp\u003e7 Generating Immediacy for Others 69\u003c\/p\u003e \u003cp\u003e8 Rebuilding Teaching around Immediacy 75\u003c\/p\u003e \u003cp\u003e9 Rebuilding Training around Immediacy 87\u003c\/p\u003e \u003cp\u003e10 Communicating with Immediacy 97\u003c\/p\u003e \u003cp\u003e11 Selling with Immediacy 113\u003c\/p\u003e \u003cp\u003e12 Getting Immediacy Right 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Delight 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Identifying the Conditions for Delight 129\u003c\/p\u003e \u003cp\u003e14 Offering Choice 137\u003c\/p\u003e \u003cp\u003e15 The Power of Engagement 145\u003c\/p\u003e \u003cp\u003e16 Novelty Is Not Your Friend 155\u003c\/p\u003e \u003cp\u003e17 Boredom Is Not Your Enemy 163\u003c\/p\u003e \u003cp\u003e18 The Unit of Delight 173\u003c\/p\u003e \u003cp\u003e19 After Delight 185\u003c\/p\u003e \u003cp\u003e20 An Invitation 193\u003c\/p\u003e \u003cp\u003eConclusion: Closing the Class 201\u003c\/p\u003e \u003cp\u003eAfterword: How We Designed This Reading Experience 209\u003c\/p\u003e \u003cp\u003eReferences 215\u003c\/p\u003e \u003cp\u003eIndex 225 \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407083774295,"sku":"9781119558590","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119558590.jpg?v=1730498120","url":"https:\/\/bookcurl.com\/products\/make-yourself-clear-9781119558590","provider":"Book Curl","version":"1.0","type":"link"}