{"product_id":"make-more-money-find-more-clients-close-deals-faster-the-canadian-real-estate-agents-essential-business-guide-the-canadian-real-estate-agents-essential-business-guide-9781118008041","title":"Make More Money Find More Clients Close Deals","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEverything you need to know to succeed in the real estate business, as an agent, broker, or seller\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMake More Money, Find More Clients, Close Deals Faster\u003c\/i\u003e illustrates why and how real estate agents need to change the way they do business to better serve their clients, spend resources more wisely, and make more money. The real estate industry is notorious for eating up a real estate agent''s time, energy, and money, but many of the inefficiencies are of their own making. As a result, the client suffers from poor and uninformed service.\u003c\/p\u003e \u003cp\u003eThis book provides a new business model for agents that shows how to sell more property, in less time, and develop client relationships that will continue over time, as well as a model for the broker, who can increase the brokerage''s revenues through the use of professional development strategies from the book.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows brokers how to provide better customer service, improve profits and return on investment, and take full\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword ix  \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Business of Real Estate\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Is Real Estate for You? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQualities of a Top Realtor 5\u003c\/p\u003e \u003cp\u003eWhat Type of Real Estate Is Right for You? 9\u003c\/p\u003e \u003cp\u003eCommission Structure 11\u003c\/p\u003e \u003cp\u003eDeveloping Your Own Style 13\u003c\/p\u003e \u003cp\u003eThe Regulatory Bodies 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Finding a Brokerage that Fits 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommissions and Fees 18\u003c\/p\u003e \u003cp\u003eSupport and Training 19\u003c\/p\u003e \u003cp\u003eType of Brokerage and Community It Serves 20\u003c\/p\u003e \u003cp\u003eHow a Brokerage Operates 24\u003c\/p\u003e \u003cp\u003eHow a Brokerage Makes Money 27\u003c\/p\u003e \u003cp\u003eOnline Brokerages 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: How Do You Make Money and Find Clients? 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Money Part 29\u003c\/p\u003e \u003cp\u003eThe Clients Part 31\u003c\/p\u003e \u003cp\u003eCreating Relationships and Making Connections 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Representing the Seller\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: When Meeting with a Client 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutting a Client at Ease 39\u003c\/p\u003e \u003cp\u003eHelping a Client with the Fine Print 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Pricing Strategies 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFactors to Consider in Establishing an Asking Price 49\u003c\/p\u003e \u003cp\u003eMotivating a Seller to Accept an Offer 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Preparing a Home for Sale 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHome Staging 57\u003c\/p\u003e \u003cp\u003eShould You Consider Being Certified as a Home Stager? 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Using Digital Tools for Branding and Marketing 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDigital Media 63\u003c\/p\u003e \u003cp\u003eDigital Photographs 64\u003c\/p\u003e \u003cp\u003eSocial Media 65\u003c\/p\u003e \u003cp\u003eSocial Media Branding 66\u003c\/p\u003e \u003cp\u003eSocial Media Strategy 67\u003c\/p\u003e \u003cp\u003eTwitter 67\u003c\/p\u003e \u003cp\u003eFacebook 69\u003c\/p\u003e \u003cp\u003eLinkedIn 70\u003c\/p\u003e \u003cp\u003eRealtor Websites 72\u003c\/p\u003e \u003cp\u003eSearch Engine Optimization (SEO) 72\u003c\/p\u003e \u003cp\u003eResearching Keywords 73\u003c\/p\u003e \u003cp\u003eUsing Keywords in Titles 74\u003c\/p\u003e \u003cp\u003eContinuing to Write More Content 74\u003c\/p\u003e \u003cp\u003eIncluding Images 74\u003c\/p\u003e \u003cp\u003eGetting External Links 75\u003c\/p\u003e \u003cp\u003eIntegrating Social Media 75\u003c\/p\u003e \u003cp\u003eOther Advertising and Marketing 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: From Showing to Offer 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorking with Other Realtors 77\u003c\/p\u003e \u003cp\u003eHolding an Open House 78\u003c\/p\u003e \u003cp\u003eKeeping the Seller Client Calm during the Sale Process 79\u003c\/p\u003e \u003cp\u003eDealing with Multiple Offers 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Getting to Closing 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNegotiating a Deal 86\u003c\/p\u003e \u003cp\u003eHelping the Client beyond the Deal 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Representing the Buyer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Knowing What Your Buyer Client Really Wants 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeeting Face to Face 93\u003c\/p\u003e \u003cp\u003eQuestions to Ask the Client 95\u003c\/p\u003e \u003cp\u003eUse the Funnel Approach 96\u003c\/p\u003e \u003cp\u003eTaking the Emotion Out of Buying a Property 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Showing Properties to Your Clients 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing to Show Properties 106\u003c\/p\u003e \u003cp\u003eNegotiating Lock Boxes and Showing Etiquette 108\u003c\/p\u003e \u003cp\u003eUseful Links 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Explaining the Terms of a Listing to Your Client 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExplanation of Terms 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: The Offer to Purchase: It’s a Contract 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTerms and Explanations 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: For Sale By Owner versus a Full-Service Brokerage 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommissions and Values 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Tips for Working with Listing Agents, Dealing with Multiple Bids, and Meeting Conditions 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorking with a Listing Agent 143\u003c\/p\u003e \u003cp\u003eManaging Multiple-Bid Situations 145\u003c\/p\u003e \u003cp\u003eConditions: Always a Balancing Act 147\u003c\/p\u003e \u003cp\u003eWhat If a Home Inspection Digs Up a Problem? 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Guiding Your Client through the Final Closing Process 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eClosing Costs and Related Expenses 153\u003c\/p\u003e \u003cp\u003eWaiving of Conditions 154\u003c\/p\u003e \u003cp\u003eTitle Insurance 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Setting Up a Network of Experts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Professionals You Need to Have in Your Circle 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Real Estate Lawyer 159\u003c\/p\u003e \u003cp\u003eList of Other Professionals 160\u003c\/p\u003e \u003cp\u003eWhere Can You Meet Other Professionals? 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Building Relationships with Other Realtors 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate an Atmosphere of Cooperation with Other Realtors 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Tales from the Trenches\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Real-Life Stories about Deals 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Words to the Wise: Pitfalls and Tips to Avoid Them 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReal Estate Professionals’ Answers to Common Questions 187\u003c\/p\u003e \u003cp\u003eAppendix A: Helpful Tools and Further Reading 201\u003c\/p\u003e \u003cp\u003eAppendix B: Glossary 203\u003c\/p\u003e \u003cp\u003eAbout the Author 207\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406820090199,"sku":"9781118008041","price":23.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118008041.jpg?v=1730497224","url":"https:\/\/bookcurl.com\/products\/make-more-money-find-more-clients-close-deals-faster-the-canadian-real-estate-agents-essential-business-guide-the-canadian-real-estate-agents-essential-business-guide-9781118008041","provider":"Book Curl","version":"1.0","type":"link"}