{"product_id":"mainstream-maverick-9781477321294","title":"Mainstream Maverick","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWinner, Best First Monograph, British Association of Film, Television and Screen Studies\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe first scholarly book on John Hughes examines Hollywood''s complex relationship with genre, the role of the auteur in commercial cinema, and the legacy of favorites such as \u003ci\u003eSixteen Candles\u003c\/i\u003e and \u003ci\u003eFerris Bueller''s Day Off\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e In the 1980s and 1990s, John Hughes was one of Hollywood''s most reliable hitmakers, churning out beloved teen comedies and family films such as \u003ci\u003eThe Breakfast Club\u003c\/i\u003e and \u003ci\u003eHome Alone\u003c\/i\u003e, respectively. But was he an artist? Hughes, an adamantly commercial filmmaker who was dismissed by critics, might have laughed at the question. Since his death in 2009, though, he has been memorialized on Oscar night as a key voice of his time. Now the critics lionize him as a stylistic original. \u003c\/p\u003e\u003cp\u003e Holly Chard traces Hughes''s evolution from entertainer to auteur. Studios recognized Hughes''s distinctiveness and responded by nurturing his b\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA creditable and insightful argument for why Hughes is worth studying...readers interested in a serious study of Hughes and 1980s cinema will enjoy this engaging book. * Library Journal *\u003cbr\u003e[A] meticulously researched monograph...As Chard makes clear, mapping out Hughes’s career gives us access to an industrially and culturally significant filmmaker, but she also provides illustrative insights into the operations and priorities of the American film industry in the New Hollywood era. * Screen *\u003cbr\u003eOne need not be a fan of John Hughes's films to find this book fascinating and enlightening...Building on extensive research, Chard meticulously describes Hughes's marketing strategies, alongside her analyses of his films' content...Chard's limpid writing style makes this book an easy reading assignment...Recommended. * CHOICE *\u003cbr\u003eAn accessible book that uses complex theory to springboard into very readable prose about one of Hollywood’s great popcorn moviemakers...Chard’s multi-faceted approach makes her new work a rich and powerful study on a filmmaker who is now forever embedded in the American zeitgeist...Mainstream Maverick is a wonderful and straight-forward text that provides readers with a well-rounded understanding of not only John Hughes as writer and director, but also John Hughes as producer and marketer...Chard masterfully shows us throughout her lucid text the many facets of a true artist and businessman; in other words, a true auteur. * Historical Journal of Film, Radio and Television *\u003cbr\u003e[\u003ci\u003eMainstream Maverick\u003c\/i\u003e] scrutinizes Hughes's teen movies and family films of [the 1980s and 1990s] both as industrial products and as cultural texts. Consequently, it draws on a wide range of sources, including trade publications, newspapers, magazines, and ephemera, as well as Hughes's films and their paratexts. * Film History *\u003cbr\u003eAn insightful study of Hughes's cinematic oeuvre...the proof of his auteur status is very much in Chard’s book. Her work checks, rehearses and confirms all criteria that determine the status of film authorship. This is indeed a very timely contribution as in the recent few years Hughes has received much attention in scholarly and media publications, and industry commemorations...As a study of popular culture, Chard’s monograph succeeds in placing Hughes’s films within their historical and ideological context, and detailing the industrial practices and commercial urges that defined his work. * European Journal of American Studies *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003e Introduction: The Making of “John Hughes”\u003cbr\u003e 1. Building a Brand: Universal (1984–1985)\u003cbr\u003e 2. Realities and Fantasies of Suburban Adolescence\u003cbr\u003e 3. The Creative Producer: Paramount (1985–1987)\u003cbr\u003e 4. Gender, Generation, and Coming-of-Age in 1980s America\u003cbr\u003e 5. Solid Family Fare: Universal (1988–1990) and Warner Bros. (1987–1993)\u003cbr\u003e 6. Pressures of Parenthood and Fantasies of Childhood\u003cbr\u003e 7. Family Film Franchises: 20th Century Fox (1989–1997)\u003cbr\u003e 8. Slapstick, Sentimentality, and the American Family\u003cbr\u003e Conclusion: Mainstream Maverick?\u003cbr\u003e Notes\u003cbr\u003e Index\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":49408957317463,"sku":"9781477321294","price":35.1,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/mainstream-maverick-9781477321294","provider":"Book Curl","version":"1.0","type":"link"}