{"product_id":"made-possible-by-9780787965020","title":"Made Possible By","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMade Possible By\u003c\/i\u003e is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. \u003ci\u003eMade Possible By\u003c\/i\u003e gives you the information and tools you need to  \u003cul\u003e \u003cli\u003eGet organizational buy-in\u003c\/li\u003e \u003cli\u003eApproach potential partners\u003c\/li\u003e \u003cli\u003ePrepare a winning proposal\u003c\/li\u003e \u003cli\u003eNegotiate contracts\u003c\/li\u003e \u003cli\u003eReport results\u003c\/li\u003e \u003cli\u003eBuild long-term equity\u003c\/li\u003e \u003cli\u003eEvaluate the success of the relationship\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Martin's advice is direct, succinct and illustrated with concrete examples.\" (\u003ci\u003ePhilanthropy News Digest\u003c\/i\u003e, 7\/27\/2004)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eExhibits and Worksheets.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eThe Author.\u003c\/p\u003e \u003cp\u003ePART 1: UNDERSTANDING SPONSORSHIP.\u003c\/p\u003e \u003cp\u003e1. Making the Transition to Sponsorship.\u003c\/p\u003e \u003cp\u003e2. Preparing for Sponsorship.\u003c\/p\u003e \u003cp\u003e3. Structuring Your Offer.\u003c\/p\u003e \u003cp\u003ePART 2: ENGAGING WITH SPONSORS.\u003c\/p\u003e \u003cp\u003e4. Drafting the Proposal.\u003c\/p\u003e \u003cp\u003e5. Gaining Access to Sponsors.\u003c\/p\u003e \u003cp\u003e6. Selling, Negotiating, and Closing the Deal.\u003c\/p\u003e \u003cp\u003e7. Understanding Sponsorship’s Legal and Tax Concerns.\u003c\/p\u003e \u003cp\u003e8. Delivering the Deal and Communicating the Results.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405044457815,"sku":"9780787965020","price":31.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787965020.jpg?v=1730488478","url":"https:\/\/bookcurl.com\/products\/made-possible-by-9780787965020","provider":"Book Curl","version":"1.0","type":"link"}