{"product_id":"made-in-italy-and-the-luxury-market-9781032304380","title":"Made in Italy and the Luxury Market","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMade in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book  through an analysis of diverse cases  answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand manageme\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"A book that has the courage to look inside the excellence of our country, telling its treasures, its know-how and its talent. The future of the Made in Italy luxury lies in the ability of our companies to be ambassadors in the world of the model of uniqueness and excellence that defines the Italian style. By reading this book, the new generations will be able to learn from our heritage to build a future that combines our DNA with the opportunities of technology and sustainability.\"\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eRenzo Rosso\u003c\/b\u003e, \u003ci\u003eOTB Chairman and Founder\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"A book that has the courage to look inside the excellence of our country, telling its treasures, its know-how and its talent. The future of the Made in Italy luxury lies in the ability of our companies to be ambassadors in the world of the model of uniqueness and excellence that defines the Italian style. By reading this book, the new generations will be able to learn from our heritage to build a future that combines our DNA with the opportunities of technology and sustainability.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRenzo Rosso\u003c\/b\u003e, \u003ci\u003eOTB Chairman and Founder\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003eAuthor Biographies\u003c\/p\u003e\u003cp\u003eIntroduction: Luxury \"Made in Italy\"\u003c\/p\u003e\u003cp\u003eSerena Rovai and Manuela De Carlo\u003c\/p\u003e\u003cp\u003eSection I\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe Luxury Industry and \"Made in Italy\": New Perspectives and Challenges \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eCecilia Pasquinelli \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eConsumers’ Commitment to Brand Recognition: Diesel Sustainability Strategy for \"Responsible Living\" \u0026amp; the Second-Hand\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eSerena Rovai and Ian Phau \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eLuxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eJessica Antonios\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eFacing the Global Customer: 10 Corso Como Innovative Path\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eGaetano Aiello, Laura Grazzini, Olga Nachaeva, and Costanza Dasmi\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe New Road to Certified Sustainability in Luxury: Beachwear and Lingerie \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eFabio Iraldo \u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003eSection II\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eLuxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eStefania Lazzaroni \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eLuxury Yachting and Sailing – Opportunities and Challenges of Sustainable Development for Italian Boating Industry: The Ferretti Group Case\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eFrancesca Goi and Amedeo Migali \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCase Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eSusanne Rank and Serena Rovai \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eItalian Luxury: Between Tradition and Storytelling: The Gucci Case \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eMauro Ferraresi and Giulia Tonucci \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eIntegrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eElena Tinacci, Manuela De Carlo, and Martha Friel \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eLuxury Household and Design: Kartell Loves the Planet \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eMichele Coletti and Matilde Rovai \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePlace Heritage and Corporate Heritage as Levers for Sustainability: The Ferragamo Case \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eCecilia Pasquinelli and Serena Rovai \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSustainable Luxury Trajectories for \"Made in Italy\" Wine Businesses: The Cantine Ferrari Case\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eJacopo Cammeo, Elena Casprini and Lorenzo Zanni\u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003eSection III\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eLuxury \"Made in Italy\" Start-ups and the Sustainable Innovation Challenge\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eDennis Valle \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eRifò and Prato Recycling Capital\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eDaniela Toccafondi \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eHow to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eSilvia Ranfagni and Giada Salvietti \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eACBC and the Impossible Challenges of Quality Non-Leather \"Made in Italy\" \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eJinju Hu and Mark Esposito \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSustainably Small, Successfully Slow: Artisanal Excellence and the New Made in Italy – The Case of Bespoke Tailoring\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eFabio Duma \u003c\/p\u003e\u003cp\u003eConclusion: Luxury \"Made in Italy\" and Sustainability \u003c\/p\u003e\u003cp\u003eIan Phau\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018959880535,"sku":"9781032304380","price":118.75,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/made-in-italy-and-the-luxury-market-9781032304380","provider":"Book Curl","version":"1.0","type":"link"}