{"product_id":"luxury-brand-management-and-heritage-revival-9781350545335","title":"Luxury Brand Management and Heritage Revival","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePierre-Yves Donzé\u003c\/b\u003e is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. His research focuses on the business history of creative industries (watchmaking, fashion, and luxury) and multinational enterprises. He is the author of numerous books, edited volumes and academic articles published in English, French, German, Italian and Japanese.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHarry Guhl\u003c\/b\u003e is a Swiss investor and expert in market positioning for horological start-ups. Over the past two decades, he has been instrumental in reviving historic watch brands. Beyond the watch industry, he has a distinguished background in the art world, having served as the global head of VIP relations at Art Basel and as the principal art consultant for Rolls-Royce Motor Cars.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53187332145495,"sku":"9781350545335","price":87.6,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/luxury-brand-management-and-heritage-revival-9781350545335","provider":"Book Curl","version":"1.0","type":"link"}