{"product_id":"loyalty-programs-and-the-currency-effect-9783031788482","title":"Loyalty Programs and the Currency Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: Introducing the currency effect.- Chapter 2: Designing the best currency for your loyalty program.- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program.- Chapter 4: Creating a marketplace for your loyalty program currency.- Chapter 5: Optimizing liability management for loyalty currencies.- Chapter 6: Corporate designs and capabilities for optimal loyalty program currencies.- Chapter 7: Measuring financial performance and accounting for loyalty program currencies.- Chapter 8: Loyalty program currency valuation, articulation, and monetization.- Chapter 9: Relevant future trends and developments.- Chapter 10: Conclusions.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195430068567,"sku":"9783031788482","price":37.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/loyalty-programs-and-the-currency-effect-9783031788482","provider":"Book Curl","version":"1.0","type":"link"}