{"product_id":"logic-of-feeling-technologys-quest-to-capitalize-emotion-9781538148358","title":"Logic of Feeling: Technology's Quest to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFrom the virulence of fake news to the rise of psychographic profiling, emotion has become ascendant. The new frontier of capitalization is not outward, but inward—the inner life of affect and emotion, desire and disposition. This book lays that new reality out with a series of close case studies.\u003cbr\u003e\u003cbr\u003eA new set of technologies are emerging, from facial coding to affective computing, that attempt to render the emotional into the machine-readable. At the same time, social media and smart home devices are becoming empathic, attempting to draw out our affective participation and elicit our emotional expression. In these encounters with the medial and the technical, the emotional is remade.\u003cbr\u003e\u003cbr\u003eCombining a close analysis of contemporary technologies such as Affectiva, Facebook, and\u003cbr\u003eAlexa with critical media theory, Logic of Feeling: Technology’s Quest to Capitalize Emotion examines how the quest to operationalize this inner life begins to reconfigure feeling itself.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. The Ascendancy of Emotion\u003cbr\u003e\u003cbr\u003eEmotional Content\u003cbr\u003e\u003cbr\u003eEmotional Decisions\u003cbr\u003e\u003cbr\u003eEmotional Computing\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e2. Capturing Emotion: Affectiva and Facial Coding\u003cbr\u003e\u003cbr\u003eFrom Darwin to Ekman\u003cbr\u003e\u003cbr\u003eBasic Emotions and the Revenge of Empiricism\u003cbr\u003e\u003cbr\u003eAffectiva and Optimizing for Emotion\u003cbr\u003e\u003cbr\u003eA Future of Facial Calibration\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e3. Eliciting Emotion: Facebook and the Injunction to Share\u003cbr\u003e\u003cbr\u003eAnxious Pleasures\u003cbr\u003e\u003cbr\u003eAddiction by Design\u003cbr\u003e\u003cbr\u003eMaking Emotion Count\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e4. Emulating Emotion: Alexa and Friendly Power\u003cbr\u003e\u003cbr\u003eFrom Algorithmic to Affective\u003cbr\u003e\u003cbr\u003eTurning to Face Alexa\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e5. Steering Emotion: Cambridge Analytica and Psychopolitics\u003cbr\u003e\u003cbr\u003eKosinski and the Intimate Like\u003cbr\u003e\u003cbr\u003eCrawling into the Skin of the Consumer\u003cbr\u003e\u003cbr\u003eFrom Demographics to Psychographics\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003eConclusion","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041189593431,"sku":"9781538148358","price":76.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538148358.jpg?v=1750949274","url":"https:\/\/bookcurl.com\/products\/logic-of-feeling-technologys-quest-to-capitalize-emotion-9781538148358","provider":"Book Curl","version":"1.0","type":"link"}