{"product_id":"little-bets-9781439170434","title":"Little Bets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.\u003cbr\u003e \u003cbr\u003eReporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped crea","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49529931628887,"sku":"9781439170434","price":17.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781439170434.jpg?v=1731877412","url":"https:\/\/bookcurl.com\/products\/little-bets-9781439170434","provider":"Book Curl","version":"1.0","type":"link"}