{"product_id":"lift-9780062336194","title":"Lift","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA fascinating cultural history of fitness, from Greek antiquity to the era of the “big-box gym” and beyond, exploring the ways in which human exercise has changed over time—and what we can learn from our ancestors.\u003c\/p\u003e\u003cp\u003eWe humans have been conditioning our bodies for more than 2,500 years, yet it’s only recently that treadmills and weight machines have become the gold standard of fitness. For all this new technology, are we really healthier, stronger, and more flexible than our ancestors?\u003c\/p\u003e\u003cp\u003eWhere \u003cem\u003eBorn to Run\u003c\/em\u003e began with an aching foot, \u003cem\u003eLift\u003c\/em\u003e begins with a broken gym system—one founded on high-tech machinery and isolation techniques that aren’t necessarily as productive as we think. Looking to the past for context, Daniel Kunitz crafts an insightful cultural history of the human drive for exercise, concluding that we need to get back to basics to be truly healthy.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLift\u003c\/em\u003e takes us on an enlightening tour through tim\u003c\/p\u003e","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":49524044661079,"sku":"9780062336194","price":14.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062336194.jpg?v=1731855285","url":"https:\/\/bookcurl.com\/products\/lift-9780062336194","provider":"Book Curl","version":"1.0","type":"link"}