{"product_id":"licensing-best-practices-the-lesi-guide-to-strategic-issues-and-contemporary-realities-intellectual-propertygeneral-law-accounting-finance-management-licensing-special-topics-series-9780471219521","title":"Licensing Best Practices The Lesi Guide to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCompanies are increasingly looking at ways to make profits from their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface by Robert Goldscheider.\u003cbr\u003e \u003cbr\u003e PART ONE: THE CHANGING LANDSCAPE OF LICENSING.\u003cbr\u003e \u003cbr\u003e CHAPTER 1 EXPANDING BUSINESS OF LICENSING (Willy Manfroy).\u003cbr\u003e \u003cbr\u003e CHAPTER 2 TECHNOLOGY VALUATION (Dr. Richard Razgaitis).\u003cbr\u003e \u003cbr\u003e CHAPTER 3 THE EXPANDING ROLE OF TECHNOLOGYMANAGEMENT CONSULTANTS (Robert Goldscheider).\u003cbr\u003e \u003cbr\u003e CHAPTER 4 DREADFUL DRAFTING: THE DO S AND DON TSOF LICENSING AGREEMENTS (John T. Ramsay, Q.C.).\u003cbr\u003e \u003cbr\u003e PART TWO: NEW OUTLOOKS ON PATENTS,TRADEMARKS, COPYRIGHTS, AND TRADE SECRETS.\u003cbr\u003e \u003cbr\u003e CHAPTER 5 RECENT CHANGES IN PATENTINGPROCEDURES AND PROTECTION: DEVELOPMENTSIN THE EUROPEAN AND U.S. PATENT SYSTEMS (Dr. Heinz Goddar, Alan H. Gordon).\u003cbr\u003e \u003cbr\u003e CHAPTER 6 THE CRITICAL ROLE OF TRADESECRET LAW IN PROTECTING INTELLECTUALPROPERTY ASSETS (Melvin F. Jager).\u003cbr\u003e \u003cbr\u003e CHAPTER 7 COPYRIGHT, SOFTWARE, AND WEB SITEISSUES IN THE INTERNET WORLD (Michael A. Lechter).\u003cbr\u003e \u003cbr\u003e CHAPTER 8 TRADEMARKS, TRADE NAMES,AND TRADE DRESS (Thomas M. Small, Kenneth D. McKay).\u003cbr\u003e \u003cbr\u003e PART THREE: ADVANCES IN INDUSTRY-SPECIFIC LICENSING.\u003cbr\u003e \u003cbr\u003e CHAPTER 9 LICENSING IN THEBIOTECHNOLOGY INDUSTRY (Dr. Cathryn Campbell).\u003cbr\u003e \u003cbr\u003e CHAPTER 10 PHARMACEUTICAL LICENSING DURINGTHE REVOLUTION (Dr. Thomas A. Picone).\u003cbr\u003e \u003cbr\u003e CHAPTER 11 UNIVERSITY LICENSING TRENDS ANDINTELLECTUAL CAPITAL (Dr. Louis P. Berneman, Dr. Kathleen A. Denis).\u003cbr\u003e \u003cbr\u003e PART FOUR: FINANCIAL ISSUES, LEGAL PROTECTION,AND LITIGATION DEVELOPMENTS.\u003cbr\u003e \u003cbr\u003e CHAPTER 12 WHAT TO DO WITH TECHNOLOGY RIGHTSTHAT ARE FINANCIAL ASSETS AND INSTRUMENTS (Dr. Nir Kossovsky, Bear Brandegee).\u003cbr\u003e \u003cbr\u003e CHAPTER 13 IC-BASED CORPORATE CARVE-OUTS:STRATEGY, STRUCTURE, AND FUNDING (James E. Malackowski, Suzanne Harrison).\u003cbr\u003e \u003cbr\u003e CHAPTER 14 LICENSING AND LITIGATION (Ronald L. Grudziecki, Arnaud Michel).\u003cbr\u003e \u003cbr\u003e CHAPTER 15 ALTERNATIVE DISPUTE RESOLUTION:FIGHTING SMARTER, SPENDING LESS (Tom Arnold).\u003cbr\u003e \u003cbr\u003e PART FIVE: LICENSING IN THE GLOBAL COMMUNITY.\u003cbr\u003e \u003cbr\u003e CHAPTER 16 IGNORE EUROPE AT YOUR PERIL! (Prof. Dr. Peter Chrocziel, Nigel Jones, Thierry Sueur).\u003cbr\u003e \u003cbr\u003e CHAPTER 17 CHALLENGES OF LICENSING TO ANDFROM CHINA AND HONG KONG (Larry W. Evans, With a Contribution from Chi Shaojie).\u003cbr\u003e \u003cbr\u003e CHAPTER 18 IS THERE A FUTURE FOR JAPAN? (Dennis Unkovic).\u003cbr\u003e \u003cbr\u003e CHAPTER 19 LICENSING IN RUSSIA: OPPORTUNITIESAND PITFALLS (Dr. Natalia Karpova).\u003cbr\u003e \u003cbr\u003e CHAPTER 20 AUSTRALIA: LICENSING OPPORTUNITIESIN THE MEDICAL AND BIOTECHNOLOGY INDUSTRY (Rodney DeBoos).\u003cbr\u003e \u003cbr\u003e CHAPTER 21 CHALLENGES TO ARAB INDUSTRIESIN ACQUIRING AND SELLING APPROPRIATETECHNOLOGIES (Talal Abu-Ghazaleh).\u003cbr\u003e \u003cbr\u003e CHAPTER 22 THE SOUTH AFRICAN EXPERIENCE INECONOMIC DEVELOPMENT (Alan Lewis, Don MacRobert).\u003cbr\u003e \u003cbr\u003e CHAPTER 23 PROSPECTS FOR INCREASEDLICENSING IN LATIN AMERICA (Fernando Noetinger, Gabriel F. Leonardos).\u003cbr\u003e \u003cbr\u003e FURTHER READING LIST.\u003cbr\u003e \u003cbr\u003e INDEX.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402529808727,"sku":"9780471219521","price":103.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471219521.jpg?v=1730480683","url":"https:\/\/bookcurl.com\/products\/licensing-best-practices-the-lesi-guide-to-strategic-issues-and-contemporary-realities-intellectual-propertygeneral-law-accounting-finance-management-licensing-special-topics-series-9780471219521","provider":"Book Curl","version":"1.0","type":"link"}