{"product_id":"licensing-best-practices-strategic-territorial-and-technology-issues-9780471740674","title":"Licensing Best Practices Strategic Territorial and Technology Issues","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe LESI Guide to Licensing Best Practices: Additional Strategic Issues and Contemporary Realities is a collection of sophisticated, cutting-edge articles written by experts at the top of their craft. It provides a real-world analysis of what is happening in licensing today and the opportunities and challenges that lie ahead.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The unique social science approach to legal principles was very effective and made the book not only easy to read, but very enjoyable.\" (\u003ci\u003eLegal Information Alert\u003c\/i\u003e, September 2006)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAbout the Editors xxi\u003c\/p\u003e \u003cp\u003eAbout LESI xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 TERRITORIAL COMMENTARIES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Licensing and Technology Transfer to China: A Roadmap 3 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Henry Beck and Xichun (Catherine) \u003cbr\u003e\u003c\/i\u003e\u003ci\u003ePan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 3\u003c\/p\u003e \u003cp\u003e“Free Riding” Past and Present 3\u003c\/p\u003e \u003cp\u003eChina Joins the World Economy 4\u003c\/p\u003e \u003cp\u003eIntellectual Property Protection and Enforcement 5\u003c\/p\u003e \u003cp\u003eIntellectual Property Rights Have Little Extraterritorial Force 5\u003c\/p\u003e \u003cp\u003eInternational Treaties and Conventions; Trade Remedies 5\u003c\/p\u003e \u003cp\u003eChina’s Intellectual Property Protection Regimes 7\u003c\/p\u003e \u003cp\u003eEnforcement of Intellectual Property Rights and the Threat of Trade Sanctions 9\u003c\/p\u003e \u003cp\u003eU.S. and Chinese Export and Import Control Regulations: “Outbound” and “Inbound” 17\u003c\/p\u003e \u003cp\u003eU.S. Export Control Regulations 17\u003c\/p\u003e \u003cp\u003eChina’s Regulations for Technology Imports and Exports 22\u003c\/p\u003e \u003cp\u003eConcluding Thoughts 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Software Licensing as a Driver of the Indian Economy 27 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Rani Boazz and Subramaniam Vutha\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 27\u003c\/p\u003e \u003cp\u003eBackground 27\u003c\/p\u003e \u003cp\u003eThe Scope of the Chapter 29\u003c\/p\u003e \u003cp\u003eThe Economic Impact of Software Licensing in India and Current Business Trends 29\u003c\/p\u003e \u003cp\u003eThe Legal Framework for Software Licensing in India 32\u003c\/p\u003e \u003cp\u003eCopyright Law 32\u003c\/p\u003e \u003cp\u003eContracts 32\u003c\/p\u003e \u003cp\u003eTrade Secrets Law 32\u003c\/p\u003e \u003cp\u003ePatent Law 33\u003c\/p\u003e \u003cp\u003eTaxes and Duties 33\u003c\/p\u003e \u003cp\u003eReproduction of Software in India 34\u003c\/p\u003e \u003cp\u003eInsights into the Special Needs and Legal Requirements of the Indian Software Market 34\u003c\/p\u003e \u003cp\u003eOutlook for the Indian IT Industry 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Industrialization of Korea (1962 to 2002) from the Patenting and Licensing Perspective 37 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Yoon Bae Kim\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 37\u003c\/p\u003e \u003cp\u003eOverview of the Korean Economy and Trends in Technological Development According to Historical Dates 38\u003c\/p\u003e \u003cp\u003eBefore 1962 (Japanese Colonial Rule and the Korean War) 38\u003c\/p\u003e \u003cp\u003eFrom 1962 to 1991 (National Economic Development Plans) 39\u003c\/p\u003e \u003cp\u003eFrom 1992 to the First Half of 1997 (between the Post-Economic Development Plan and the Foreign Currency Crisis) 42\u003c\/p\u003e \u003cp\u003eFrom the Second Half of 1997 to 2002 (Foreign Currency Crisis and Innovation-Led Economic Growth) 43\u003c\/p\u003e \u003cp\u003eKey Indicators of the Korean Economy 44\u003c\/p\u003e \u003cp\u003eKey Indicators of Korea’s Macrotechnological Capability 45\u003c\/p\u003e \u003cp\u003eThe Impact of the Korean Patent System and Licensing\u003c\/p\u003e \u003cp\u003eRegulation on Korea’s Technological Development 47\u003c\/p\u003e \u003cp\u003eThe Patent System 48\u003c\/p\u003e \u003cp\u003eFormulation of Law on Protection of Computer Program Copyright 49\u003c\/p\u003e \u003cp\u003eLicensing Regulation 50\u003c\/p\u003e \u003cp\u003ePatenting and Licensing Trends by Industry 52\u003c\/p\u003e \u003cp\u003eChemicals (Petrochemicals and Fine Chemicals) 53\u003c\/p\u003e \u003cp\u003eShipbuilding 54\u003c\/p\u003e \u003cp\u003eSteel and Iron Manufacturing 55\u003c\/p\u003e \u003cp\u003eAutomobiles 56\u003c\/p\u003e \u003cp\u003eAerospace 56\u003c\/p\u003e \u003cp\u003eSemiconductors 57\u003c\/p\u003e \u003cp\u003eElectronics and Telecommunications 58\u003c\/p\u003e \u003cp\u003eConclusions 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Japan on Its Way to Revitalization 63 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Jinzo Fujino\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 63\u003c\/p\u003e \u003cp\u003eOverview of Technology Trade 64\u003c\/p\u003e \u003cp\u003eShifting to a New Knowledge-Based Economy 65\u003c\/p\u003e \u003cp\u003eOverhauling Japan’s Intellectual Property Scheme 66\u003c\/p\u003e \u003cp\u003eIntellectual Property Promotion Plan 2004 67\u003c\/p\u003e \u003cp\u003eCreation of New Inventions 67\u003c\/p\u003e \u003cp\u003eProtection of Intellectual Properties 68\u003c\/p\u003e \u003cp\u003eEnhancing the Utilization of Intellectual Properties 69\u003c\/p\u003e \u003cp\u003ePromotion of the Contents Business 70\u003c\/p\u003e \u003cp\u003eDevelopment of Human Resources in the Intellectual Property Arena 70\u003c\/p\u003e \u003cp\u003eProtection from Foreign Counterfeits 70\u003c\/p\u003e \u003cp\u003eConclusions 71\u003c\/p\u003e \u003cp\u003eCommentary 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Secrets of Successful Dealmaking in Asia 75 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Dennis Unkovic\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 75\u003c\/p\u003e \u003cp\u003eFactors Influencing Asian Business Deals 76\u003c\/p\u003e \u003cp\u003eThailand 77\u003c\/p\u003e \u003cp\u003eMalaysia 78\u003c\/p\u003e \u003cp\u003eSingapore 79\u003c\/p\u003e \u003cp\u003eIndonesia 81\u003c\/p\u003e \u003cp\u003eAsian Diversity 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Modern Mexican Laws Governing Intellectual Property, Licensing, Antitrust, R\u0026amp;D, and Inventors’ Rights 83 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Oscar M. Becerril and Hector E. Chagoya\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 83\u003c\/p\u003e \u003cp\u003eThe Mexican Antitrust Law 84\u003c\/p\u003e \u003cp\u003eThe North American Free Trade Agreement (NAFTA) 86\u003c\/p\u003e \u003cp\u003eThe Freedom-to-Research Issue 87\u003c\/p\u003e \u003cp\u003eBenefiting from the Mexican Industrial Property and Licensing System: Some Hints 88\u003c\/p\u003e \u003cp\u003eFranchise Contracts 89\u003c\/p\u003e \u003cp\u003eLicensing in the Pharmaceutical Sector 89\u003c\/p\u003e \u003cp\u003eLicensing of Biotechnology 90\u003c\/p\u003e \u003cp\u003eLicensing of Copyrights 90\u003c\/p\u003e \u003cp\u003eR\u0026amp;D Contracts 91\u003c\/p\u003e \u003cp\u003eThe Mexican Employees’ Inventions System: Another Reason to Consider Mexico for R\u0026amp;D Activities 92\u003c\/p\u003e \u003cp\u003eRemuneration to Employees for Their Inventions under Mexican Law 93\u003c\/p\u003e \u003cp\u003ePatenting Controversial Technologies in Mexico 94\u003c\/p\u003e \u003cp\u003eComputer-Implemented Technologies 94\u003c\/p\u003e \u003cp\u003eBiotechnology 94\u003c\/p\u003e \u003cp\u003eConclusions 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Licensing in Scandinavia: Home of Entrepreneurial Inventors, Industrialists, and Philanthropists 99 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Robert Goldscheider and Jonas Gulliksson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 99\u003c\/p\u003e \u003cp\u003eScandinavian Creativity 99\u003c\/p\u003e \u003cp\u003eFinland’s Impact 100\u003c\/p\u003e \u003cp\u003eSuccess Factors 101\u003c\/p\u003e \u003cp\u003e“Scandinavian-Bred” Technology 102\u003c\/p\u003e \u003cp\u003eKarl V. Palmaer 102\u003c\/p\u003e \u003cp\u003eHaldex All Wheel Drive System 103\u003c\/p\u003e \u003cp\u003eOle-Bendt Rasmussen 104\u003c\/p\u003e \u003cp\u003eConclusions 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 SCIENTIFIC ISSUES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Global Innovation and Licensing Opportunities on the Internet 111 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby John G. Palfrey, Jr.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 111\u003c\/p\u003e \u003cp\u003eThe Digital Media Revolution 112\u003c\/p\u003e \u003cp\u003eThe First Clash: Digital Music 112\u003c\/p\u003e \u003cp\u003eThe First Success: Apple’s iTunes 113\u003c\/p\u003e \u003cp\u003eGlobalization and the Internet 114\u003c\/p\u003e \u003cp\u003eOutsourcing of Software Development Services 114\u003c\/p\u003e \u003cp\u003eOpen Source Software Development 115\u003c\/p\u003e \u003cp\u003eOther Global Effects of the Information Technologies Boom 116\u003c\/p\u003e \u003cp\u003eLooking Ahead: Web Logs, Syndication, and Aggregation 117\u003c\/p\u003e \u003cp\u003eThe Phenomenon of Web Logs 118\u003c\/p\u003e \u003cp\u003eReally Simple Syndication 119\u003c\/p\u003e \u003cp\u003eConclusions 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Energy and the Environment: Driving Technology and Licensing 123 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Walter G. Copan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eEnergy and Human Progress 123\u003c\/p\u003e \u003cp\u003eEnergy in the Petroleum Age 124\u003c\/p\u003e \u003cp\u003eThe Environment and Sustainability 127\u003c\/p\u003e \u003cp\u003eGlobal Climate Change and Emissions Trading Markets 128\u003c\/p\u003e \u003cp\u003eA Triple Bottom Line 130\u003c\/p\u003e \u003cp\u003eNew Technologies Driving Technology Transfer 130\u003c\/p\u003e \u003cp\u003eEnergy Efficiency and Resource Conservation 130\u003c\/p\u003e \u003cp\u003eGreen Buildings 131\u003c\/p\u003e \u003cp\u003eEnergy Efficiency and Emissions Control for Transportation 132\u003c\/p\u003e \u003cp\u003eElectric and Hybrid Vehicles 133\u003c\/p\u003e \u003cp\u003eHybrid Vehicle License Strategies 133\u003c\/p\u003e \u003cp\u003eEvolution of Fuels 134\u003c\/p\u003e \u003cp\u003eNatural Gas Fuel 135\u003c\/p\u003e \u003cp\u003eBiofuels 135\u003c\/p\u003e \u003cp\u003eDistributed Power 136\u003c\/p\u003e \u003cp\u003ePower Plants 137\u003c\/p\u003e \u003cp\u003eRenewable Energy 137\u003c\/p\u003e \u003cp\u003eThe Hydrogen Economy 139\u003c\/p\u003e \u003cp\u003eFuel Cells 140\u003c\/p\u003e \u003cp\u003eVenture Capital and Institutional Investment 140\u003c\/p\u003e \u003cp\u003eThe Role of Licensing in the Energy World 142\u003c\/p\u003e \u003cp\u003eNew Value Options for Licensing in Energy and the Environment 143\u003c\/p\u003e \u003cp\u003eRisk Management Value 145\u003c\/p\u003e \u003cp\u003eEmissions Reduction Value 145\u003c\/p\u003e \u003cp\u003eDirect Policy Incentives 145\u003c\/p\u003e \u003cp\u003eReduced Resource Use 146\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility 146\u003c\/p\u003e \u003cp\u003eSocietal Economic Benefits 146\u003c\/p\u003e \u003cp\u003eTechnology Transfer Value 147\u003c\/p\u003e \u003cp\u003eAcknowledgments 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Essentials of Licensing Biotechnology, Nanotechnology, and Other Cutting-Edge Technologies 151 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Manya S. Deehr and Mary Ann Stretch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 151\u003c\/p\u003e \u003cp\u003eDefinitions 152\u003c\/p\u003e \u003cp\u003eImprovements 153\u003c\/p\u003e \u003cp\u003eField of Use 154\u003c\/p\u003e \u003cp\u003eLicense Grant 154\u003c\/p\u003e \u003cp\u003eInformation, Data, and Results 155\u003c\/p\u003e \u003cp\u003eSource of Intellectual Property: Federal Funding and Academic Contributions 156\u003c\/p\u003e \u003cp\u003eLicense or Divestiture 158\u003c\/p\u003e \u003cp\u003ePatent Sections 159\u003c\/p\u003e \u003cp\u003eConclusions 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The Big Picture: Nanotechnology Impacts Everyone 163 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Robert C. Shaddox\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 163\u003c\/p\u003e \u003cp\u003eLicensing Nanotechnology 164\u003c\/p\u003e \u003cp\u003eOverview 164\u003c\/p\u003e \u003cp\u003eDefinitions 165\u003c\/p\u003e \u003cp\u003eOwnership\/Encumbrances 166\u003c\/p\u003e \u003cp\u003eTiming 167\u003c\/p\u003e \u003cp\u003eTechnology Licensing 168\u003c\/p\u003e \u003cp\u003eOverview 168\u003c\/p\u003e \u003cp\u003eDefinition of Licensed Property\/Licensed Products 168\u003c\/p\u003e \u003cp\u003eGranting Clause 169\u003c\/p\u003e \u003cp\u003eTermination Provisions 169\u003c\/p\u003e \u003cp\u003eConsideration 169\u003c\/p\u003e \u003cp\u003eTerritory or Field of Use 170\u003c\/p\u003e \u003cp\u003ePatent Protection 172\u003c\/p\u003e \u003cp\u003eInfringement Actions 173\u003c\/p\u003e \u003cp\u003eConfidentiality 175\u003c\/p\u003e \u003cp\u003eAssignment and Sublicense 175\u003c\/p\u003e \u003cp\u003eConclusions 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Ensuring Royalty Compliance in High-Technology Licensing 179 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Arthur M. Nutter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 179\u003c\/p\u003e \u003cp\u003eIntellectual Property versus Real Property 179\u003c\/p\u003e \u003cp\u003eHigh-Technology Licensing Programs 180\u003c\/p\u003e \u003cp\u003ePhase One 180\u003c\/p\u003e \u003cp\u003eTechnical Investigations: Treasure Hunting 182\u003c\/p\u003e \u003cp\u003eCourtroom Discovery versus Reverse Engineering 182\u003c\/p\u003e \u003cp\u003eAnalyzing Semiconductors 183\u003c\/p\u003e \u003cp\u003eMicrocontroller-Based Product Analysis 184\u003c\/p\u003e \u003cp\u003eBlack Box Testing 184\u003c\/p\u003e \u003cp\u003eDumb Patents 185\u003c\/p\u003e \u003cp\u003eSoftware 186\u003c\/p\u003e \u003cp\u003eNew Laws in the United States 186\u003c\/p\u003e \u003cp\u003eOpen Source Strategies 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 BUSINESS, LEGAL, AND PROFESSIONAL ISSUES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Licensing Challenges Encountered by a Multinational Law Firm 191 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Michael A. Epstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 191\u003c\/p\u003e \u003cp\u003eKnowledge Management 192\u003c\/p\u003e \u003cp\u003eMaintaining Geographical Spread 193\u003c\/p\u003e \u003cp\u003eProviding Subject Matter Diversity 194\u003c\/p\u003e \u003cp\u003eUtilizing Litigation Expertise 195\u003c\/p\u003e \u003cp\u003ePreserving Experience as to Past Deals 197\u003c\/p\u003e \u003cp\u003eLeveraging Relationships 198\u003c\/p\u003e \u003cp\u003eConclusions 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Small Companies’ View of Licensing 201 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Norman A. Jacobs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 201\u003c\/p\u003e \u003cp\u003eAcquiring Technology (Licensing In) 202\u003c\/p\u003e \u003cp\u003eGranting Technology Rights (Licensing Out) 203\u003c\/p\u003e \u003cp\u003eIdentify Potential Licensees 204\u003c\/p\u003e \u003cp\u003eOvercome the Confidential Disclosure Barrier 205\u003c\/p\u003e \u003cp\u003eConsider a Joint Development Program 205\u003c\/p\u003e \u003cp\u003eDefine Fields of Use 206\u003c\/p\u003e \u003cp\u003eConsider Novel Royalty Structures 206\u003c\/p\u003e \u003cp\u003eUse a “Distress” License to Increase Product Sales 207\u003c\/p\u003e \u003cp\u003eDetermining the Value of Technology 207\u003c\/p\u003e \u003cp\u003eEnsuring Licensee Diligence 208\u003c\/p\u003e \u003cp\u003eConclusions 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Managing Intellectual Property Allocation in Joint Ventures 211 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Ron Laurie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 211\u003c\/p\u003e \u003cp\u003eJV Structural Models 211\u003c\/p\u003e \u003cp\u003eThe Contractual Model 212\u003c\/p\u003e \u003cp\u003eThe Entity Model 212\u003c\/p\u003e \u003cp\u003eThe Two-Stage Model 213\u003c\/p\u003e \u003cp\u003eIntellectual Property Allocation in General 214\u003c\/p\u003e \u003cp\u003eThe Default Allocation Paradigm: Joint Ownership 214\u003c\/p\u003e \u003cp\u003ePreferred Intellectual Property Allocation Strategies 217\u003c\/p\u003e \u003cp\u003eApplication of Intellectual Property Allocation Strategies to the JV Structural Models 218\u003c\/p\u003e \u003cp\u003eThe Contractual Model 218\u003c\/p\u003e \u003cp\u003eThe Entity Model 220\u003c\/p\u003e \u003cp\u003eThe Two-Stage Model 222\u003c\/p\u003e \u003cp\u003eExit Strategies 226\u003c\/p\u003e \u003cp\u003eMerger or Acquisition of the JV Entity 226\u003c\/p\u003e \u003cp\u003eDissolution of the JV Entity 226\u003c\/p\u003e \u003cp\u003eConclusions 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Experience in Norway with Strategic Alliances as a Work Form When Commercializing Technology 231 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Håkon Haugen and Tor Oppedal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 231\u003c\/p\u003e \u003cp\u003eThe Particle Business in DYNO—and Beyond 231\u003c\/p\u003e \u003cp\u003eFrom Idea to Market 232\u003c\/p\u003e \u003cp\u003eCritical Success Factors for a Company Based on New, Advanced Technology 233\u003c\/p\u003e \u003cp\u003eTechnology 233\u003c\/p\u003e \u003cp\u003eInfrastructure 233\u003c\/p\u003e \u003cp\u003eProducts 233\u003c\/p\u003e \u003cp\u003eMarket Apparatus 233\u003c\/p\u003e \u003cp\u003eAlternative Strategies 234\u003c\/p\u003e \u003cp\u003eDYNO’s Particle Development: A Strategic Evaluation 234 Establishment and Execution of Strategic Alliances:\u003c\/p\u003e \u003cp\u003eA General Evaluation of Relationships 234\u003c\/p\u003e \u003cp\u003eChoice of Partner 235\u003c\/p\u003e \u003cp\u003eEstablishing the Alliance 235\u003c\/p\u003e \u003cp\u003eAdministration and Leadership of Joint Activities 236\u003c\/p\u003e \u003cp\u003eExperiences of Dyno Particles: Examples 237\u003c\/p\u003e \u003cp\u003eDynal Biotech ASA: Biomagnetic Separation 237\u003c\/p\u003e \u003cp\u003ePharmacia Biotech AB: Chromatographic Purification of Biomaterial 238\u003c\/p\u003e \u003cp\u003eGeneral Conclusions Based on Our Experiences 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Application of Game Theory to Intellectual Property Royalty Negotiations 241 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby John C. Jarosz and Michael J. Chapman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 241\u003c\/p\u003e \u003cp\u003eUsefulness of Game Theory 241\u003c\/p\u003e \u003cp\u003eBargaining Basics 243\u003c\/p\u003e \u003cp\u003eA Simple Bargaining Game 244\u003c\/p\u003e \u003cp\u003eAn Intellectual Property Licensing Game 245\u003c\/p\u003e \u003cp\u003eThe Nash Bargaining Solution (NBS) 247\u003c\/p\u003e \u003cp\u003eDescription 247\u003c\/p\u003e \u003cp\u003eExtension to Licensing 252\u003c\/p\u003e \u003cp\u003eEstimation of NBS 258\u003c\/p\u003e \u003cp\u003eDisagreement Profits (d\u003csub\u003ei\u003c\/sub\u003e ) 259\u003c\/p\u003e \u003cp\u003eTotal Profits (∏) 260\u003c\/p\u003e \u003cp\u003eBargaining Power (α) 260\u003c\/p\u003e \u003cp\u003eConclusions 263\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Administration and Auditing of License Agreements to Promote Control and Harmony 267 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Margaret (Peggy) Moizel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 267\u003c\/p\u003e \u003cp\u003eManagement Plan for Maintaining Licensee Agreements 267\u003c\/p\u003e \u003cp\u003eNegotiation Steps 268\u003c\/p\u003e \u003cp\u003eInventory of Agreements 270\u003c\/p\u003e \u003cp\u003eRemuneration Calculation 270\u003c\/p\u003e \u003cp\u003eConclusions 272\u003c\/p\u003e \u003cp\u003eSuggested Reading List 273\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515432132951,"sku":"9780471740674","price":99.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/licensing-best-practices-strategic-territorial-and-technology-issues-9780471740674","provider":"Book Curl","version":"1.0","type":"link"}