{"product_id":"lexus-9780470828045","title":"Lexus","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA behind-the-scenes look at Lexus   s surprising twenty-year success story   in a revised new edition   In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction and Acknowledgments xi\u003c\/p\u003e \u003cp\u003eForeword xvii\u003cbr\u003e By \u003ci\u003eErwin Lui\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eCreative Innovation Studio Manager\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eCalty Design Research, Inc.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter One The Toyoda Way 1\u003c\/p\u003e \u003cp\u003eChapter Two Searching for Bobos 31\u003c\/p\u003e \u003cp\u003eChapter Three Deus Ex Machina 49\u003c\/p\u003e \u003cp\u003eChapter Four From Tahara to the World! 69\u003c\/p\u003e \u003cp\u003eChapter Five The Lexus Covenant 87\u003c\/p\u003e \u003cp\u003eChapter Six Zen and the Art of Automobile Maintenance 109\u003c\/p\u003e \u003cp\u003eChapter Seven Something Wicked This Way Comes 137\u003c\/p\u003e \u003cp\u003eChapter Eight Lexus Nation 159\u003c\/p\u003e \u003cp\u003eEpilogue 177\u003c\/p\u003e \u003cp\u003eAfterword 189\u003c\/p\u003e \u003cp\u003eCoda 219\u003cbr\u003e By \u003ci\u003eHisao Inoue\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eJournalist and Author of Toyota Shock (Kodansha: 2009)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAppendix: The Lexus Lineage (1990–2011) 235\u003c\/p\u003e \u003cp\u003eEndnotes 239\u003c\/p\u003e \u003cp\u003eIndex 275\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49903706276183,"sku":"9780470828045","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470828045.jpg?v=1738182753","url":"https:\/\/bookcurl.com\/products\/lexus-9780470828045","provider":"Book Curl","version":"1.0","type":"link"}