{"product_id":"leveraging-constraints-for-innovation-9781119389309","title":"Leveraging Constraints for Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eProvides managers with actionable insight into a select set of innovation constraints and how to best deal with them\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints.\u003c\/p\u003e \u003cp\u003eWritten by a team of international innovation experts, \u003ci\u003eLeveraging Constraints for Innovation: New Product Development Essentials from the PDMA\u003c\/i\u003e is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizationa\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAbout the Editors ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003cbr\u003e\u003ci\u003eJelena Spanjol and Sebastian Gurtner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS 5\u003cbr\u003e\u003ci\u003eGoran Calic, Maryam Ghasemaghaei\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS 19\u003cbr\u003e\u003ci\u003eChristiane Rau, Anne-Katrin Neyer and \u003c\/i\u003e\u003ci\u003eKatja Krämer-Helmer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 39\u003cbr\u003e\u003ci\u003eNadine Hietschold\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePART 2: ORGANIZATIONAL CONSTRAINTS 59\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS 61\u003cbr\u003e\u003ci\u003eKatharina Hölzle, Tanja Reimer and \u003c\/i\u003e\u003ci\u003eHans Georg Gemünden\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE 75\u003cbr\u003e\u003ci\u003eFloortje Blindenbach-Driessen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS 95\u003cbr\u003e\u003ci\u003eDonovan Hardenbrook, Teresa Jurgens-Kowal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: MARKET CONSTRAINTS 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS 121\u003cbr\u003e\u003ci\u003eRonny Reinhardt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS 139\u003cbr\u003e\u003ci\u003eAruna Shekar, Andrew Drain\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR 155\u003cbr\u003e\u003ci\u003eNivedita Agarwal, Alexander Brem\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS 167\u003cbr\u003e\u003ci\u003eJosé Antonio Rosa, Shikha Upadhyaya\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eINDEX 183\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738364096855,"sku":"9781119389309","price":53.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119389309.jpg?v=1723811980","url":"https:\/\/bookcurl.com\/products\/leveraging-constraints-for-innovation-9781119389309","provider":"Book Curl","version":"1.0","type":"link"}