{"product_id":"legacy-in-the-making-building-a-longterm-brand-to-stand-out-in-a-shortterm-world-9781260117561","title":"Legacy in the Making Building a LongTerm Brand to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ccenter\u003e\n\u003cb\u003eNamed one of Forbes' Top Ten Business Books \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAmerican Marketing Association Berry Book Award Winner\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eInternational Book Award Winner \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAmerican Business Awards Silver Medalist\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBusiness Book Awards Finalist for International Book of the Year\u003c\/b\u003e\u003cbr\u003e\n\u003c\/center\u003e\u003cb\u003e\u003cbr\u003eA book for a different breed of business leader, one who looks beyond the moment to create a life of significance.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eMost of us are familiar with the traditional way of looking at legacyâsomething preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLegacy in the Making\u003c\/i\u003e celebrates an active, dynamic form of âœmodern legacy,â seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions i\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Yvon Chouinard\u003cbr\u003e\u003cbr\u003eIntroduction: The End of Legacy as We Know It\u003cbr\u003e\u003cbr\u003eChapter One: Take Leadership Personally \u003cbr\u003e\u003cbr\u003e\"Contribution before Extraction\"\u003cbr\u003e The Tribeca Film Festival\u003cbr\u003e\u003cbr\u003e \"Opportunities out of Obstacles\"\u003cbr\u003e Girls Who Code\u003cbr\u003e\u003cbr\u003e\"Lead, Don't Manage\"\u003cbr\u003e NYX Cosmetics\u003cbr\u003e\u003cbr\u003eChapter Two: Behave Your Beliefs\u003cbr\u003e\u003cbr\u003e \"Your Culture is Your Product\"\u003cbr\u003e The Honest Company\u003cbr\u003e\u003cbr\u003e \"Deeds, Not Words\"\u003cbr\u003e The Bluebird Cafe\u003cbr\u003e\u003cbr\u003e \"Empower Your Believers\"\u003cbr\u003e The Ritz-Carlton Hotel Company\u003cbr\u003e\u003cbr\u003eChapter Three: Let Outsiders In\u003cbr\u003e\u003cbr\u003e \"Effect Change\"\u003cbr\u003e (RED)\u003cbr\u003e\u003cbr\u003e\"Share Your Secrets\"\u003cbr\u003e The San Diego Zoo \u003cbr\u003e\u003cbr\u003e\"Enroll Consumers as Coauthors\"\u003cbr\u003e The It Gets Better Project\u003cbr\u003e\u003cbr\u003eChapter Four: Invent Your Own Game\u003cbr\u003e\u003cbr\u003e \"Don't Be the Best--Be the Only One\"\u003cbr\u003e Grey Goose\u003cbr\u003e\u003cbr\u003e\"Define Your Category (Don't Let It Define You)\"\u003cbr\u003e The Belmont Stakes\u003cbr\u003e\u003cbr\u003e\"Ask Smarter Questions\"\u003cbr\u003e Lexus\u003cbr\u003e\u003cbr\u003eChapter Five: Never Stop Making History\u003cbr\u003e\u003cbr\u003e \"Don't Just Have a Plan, Stick with It\"\u003cbr\u003e The Toronto Maple Leafs\u003cbr\u003e\u003cbr\u003e \"Let the Past Inform the Present\" \u003cbr\u003e The Championships, Wimbledon\u003cbr\u003e\u003cbr\u003e \"Transcend Generations\" \u003cbr\u003e Taylor Guitars\u003cbr\u003e\u003cbr\u003eConclusion: The Beginning of Your Legacy in the Making\u003cbr\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003e\u003cbr\u003eEndnotes\u003cbr\u003e\u003cbr\u003eIndex\u003cbr\u003e\u003cbr\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51019570184535,"sku":"9781260117561","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781260117561.jpg?v=1750780662","url":"https:\/\/bookcurl.com\/products\/legacy-in-the-making-building-a-longterm-brand-to-stand-out-in-a-shortterm-world-9781260117561","provider":"Book Curl","version":"1.0","type":"link"}