{"product_id":"lean-for-sales-9781482253146","title":"Lean for Sales","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. \u003cstrong\u003eLean for Sales: Bringing the Science of Lean to the Art of Selling\u003c\/strong\u003e provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers.\u003cbr\u003e\u003cbr\u003eThe time-tested Lean selling\u003ci\u003e \u003c\/i\u003etechniques described in this book have been proven to deliver profound results. In fact, it is not uncommon for sales close rates to see a threefold increase over current rates as a result of using the techniques described in this book. After reading the book, you will understand how to integrate the science of Lean with the art of sales to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate winning sales proposals\u003c\/li\u003e\n\u003cli\u003eUse Lean selling storyboards to confirm what is truly valuable to your client and their business\u003c\/li\u003e\n\u003cli\u003eImprove sales team \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTraditional Sales versus Lean Selling. What Is Value; Lean Selling Principles. The Lean Sales \"Funnel\" Framework Explained. Client Capability Study and Identifying the Eight Deadly Forms of Lean Waste. Getting to the Root Cause of a Client’s Problem and Proposing the \"To-Be\" Process. The Cascade Effect and Lean Selling Balanced Scorecard. How to Build a Time to Value Proposition. Bringing It All Together with the Lean Selling Storyboard. Conclusion and a Call to Action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Apple Academic Press Inc.","offers":[{"title":"Default Title","offer_id":49409116406103,"sku":"9781482253146","price":43.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781482253146.jpg?v=1730505497","url":"https:\/\/bookcurl.com\/products\/lean-for-sales-9781482253146","provider":"Book Curl","version":"1.0","type":"link"}