{"product_id":"leading-with-noble-purpose-9781119119807","title":"Leading with Noble Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eProfit doesn''t drive purpose. Purpose drives profit.\u003c\/b\u003e \u003cp\u003eWe made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. \u003c\/p\u003e\u003cp\u003eHuman beings are hardwired to seek purpose, but according to data, most people don''t feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. \u003c\/p\u003e\u003cp\u003eBuilding upon her bestseller \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest assettheir people''s passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. \u003c\/p\u003e\u003cp\u003eThe narrative of profit, earnings, and bonuse\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction: Why Work Matters ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Noble Purpose Leader 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Profit is Not a Purpose 3\u003c\/p\u003e \u003cp\u003eChapter 2 Are You Telling a Money Story or a Meaning Story? 21\u003c\/p\u003e \u003cp\u003eChapter 3 How Metrics Drive Mediocrity 35\u003c\/p\u003e \u003cp\u003eChapter 4 Go Beyond the Numbers 47\u003c\/p\u003e \u003cp\u003eChapter 5 Make Your Customers Human 55\u003c\/p\u003e \u003cp\u003eChapter 6 Dare to Be Different 67\u003c\/p\u003e \u003cp\u003eChapter 7 Be Brutal about Airtime 77\u003c\/p\u003e \u003cp\u003eChapter 8 Create Your Purpose Framework 93\u003c\/p\u003e \u003cp\u003eChapter 9 Be For, Rather Than Against 103\u003c\/p\u003e \u003cp\u003eChapter 10 Don’t Confuse Culture with Collateral 109\u003c\/p\u003e \u003cp\u003eChapter 11 Take “Yes, But” Off the Table 127\u003c\/p\u003e \u003cp\u003eChapter 12 The Folly of Internal Customers 135\u003c\/p\u003e \u003cp\u003eChapter 13 Name Your Noble Sales Purpose 147\u003c\/p\u003e \u003cp\u003eChapter 14 How to Keep Purpose from Being Hijacked 155\u003c\/p\u003e \u003cp\u003eChapter 15 Why Your Backstory Matters 163\u003c\/p\u003e \u003cp\u003eChapter 16 Give Yourself Space to Say No 175\u003c\/p\u003e \u003cp\u003eChapter 17 Believe in the Dignity of Your Business 185\u003c\/p\u003e \u003cp\u003eChapter 18 The DNA of a Noble Purpose Leader 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Implementation Guide for Noble Purpose Leaders 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Claim Your Noble Purpose 203\u003c\/p\u003e \u003cp\u003eChapter 20 Prove Your Noble Purpose 207\u003c\/p\u003e \u003cp\u003eChapter 21 Launch Your Noble Purpose 211\u003c\/p\u003e \u003cp\u003eChapter 22 Operationalize Your Noble Purpose 217\u003c\/p\u003e \u003cp\u003eChapter 23 Embed Your Noble Purpose 223\u003c\/p\u003e \u003cp\u003eAcknowledgments 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866387493207,"sku":"9781119119807","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119119807.jpg?v=1722278408","url":"https:\/\/bookcurl.com\/products\/leading-with-noble-purpose-9781119119807","provider":"Book Curl","version":"1.0","type":"link"}