{"product_id":"leading-apple-with-steve-jobs-9781118379523","title":"Leading Apple With Steve Jobs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives\u003c\/b\u003e  \u003cp\u003eJay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox''s Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve''s right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In \u003ci\u003eLeading Apple with Steve Jobs\u003c\/i\u003e, Jay details how Steve managed and motivated his peopleand what every manager can learn from Jobs about motivating people to do the best work of their lives.\u003c\/p\u003e \u003cp\u003eSteve Jobs used the phrase Pirates! Not the Navy as a rallying crya metaphor to Think Different. In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface Why I Wrote This Book ix\u003c\/p\u003e \u003cp\u003eChronology xiii\u003c\/p\u003e \u003cp\u003e1 A Ding in the Universe: Everything Starts with an Inspiring Vision 1\u003c\/p\u003e \u003cp\u003e2 Steve’s Business Philosophy and Values 15\u003c\/p\u003e \u003cp\u003e3 People Who Know More than You: Choosing and Leading Your Lieutenants 29\u003c\/p\u003e \u003cp\u003e4 Steve’s Secrets for Selecting Great People 41\u003c\/p\u003e \u003cp\u003e5 Unusual Interviewing Techniques 53\u003c\/p\u003e \u003cp\u003e6 To Protect Innovation, Create a Company within a Company 61\u003c\/p\u003e \u003cp\u003e7 “No More Crap Products”: Creating Excellence 73\u003c\/p\u003e \u003cp\u003e8 More on Product Strategy: Design Is How It Works 85\u003c\/p\u003e \u003cp\u003e9 Entrepreneurial Confidence and High Standards 93\u003c\/p\u003e \u003cp\u003e10 Employee Owners: Rewarding the Product Stakeholders 99\u003c\/p\u003e \u003cp\u003e11 The Apple Workplace: Fostering Creativity 107\u003c\/p\u003e \u003cp\u003e12 When Selling Becomes More Important than the Product 121\u003c\/p\u003e \u003cp\u003e13 “And One More Thing”: Looking into the Distance 139\u003c\/p\u003e \u003cp\u003e14 Flowers at His Doorstep: The Heritage of Steve Jobs 149\u003c\/p\u003e \u003cp\u003eNotes 161\u003c\/p\u003e \u003cp\u003eAcknowledgments 165\u003c\/p\u003e \u003cp\u003eIndex 167\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406861672791,"sku":"9781118379523","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118379523.jpg?v=1730497367","url":"https:\/\/bookcurl.com\/products\/leading-apple-with-steve-jobs-9781118379523","provider":"Book Curl","version":"1.0","type":"link"}