{"product_id":"lead-upwards-9781119833352","title":"Lead Upwards","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn \u003ci\u003eLead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams\u003c\/i\u003e, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company. \u003c\/p\u003e\u003cp\u003eThe book describes every step on the way to realizing your goalsand the goals of your startupas you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You'll also learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to manage the challenges posed by leading a remote, distributed, or hybrid team\u003c\/li\u003e \u003cli\u003eManagement strategies based on inclusive and diverse teambuilding, alignment with business \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Why Startup Leadership Matters At Every Level 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Becoming a Startup Executive 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One What It’s Really Like To Be An Executive At A Startup—and How It’s Different From Being A Director Or Manager 9\u003c\/p\u003e \u003cp\u003eChapter Two Bridging The Transition From Manager To Executive: How Leaders Got Their First Role 27\u003c\/p\u003e \u003cp\u003eChapter Three Understanding and Evaluating Your Fit At Various Startups 39\u003c\/p\u003e \u003cp\u003eChapter Four Landing Your Next Startup Executive Role: Leveling Up Within Your Current Organization Or Seeking A Role Elsewhere 51\u003c\/p\u003e \u003cp\u003eChapter Five Get The Offer and Secure Your Executive Seat 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Getting Started: Nail Your First 90 Days 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Six Define Your Goals and Align With Your Ceo and Board On Success 89\u003c\/p\u003e \u003cp\u003eChapter Seven Build Key Relationships: Ceo, Board, Team 103\u003c\/p\u003e \u003cp\u003eChapter Eight Know Thyself: Strengths, Weaknesses, and Areas To Improve 113\u003c\/p\u003e \u003cp\u003eChapter Nine Learn The Company Culture and Define It With Your Team 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Building and Managing Your Team and Department 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Ten Recruit Smart and Build Belonging 143\u003c\/p\u003e \u003cp\u003eChapter Eleven Alignment: Set The Strategy To Get Your Team Working Toward The Same Vision and Goals 149\u003c\/p\u003e \u003cp\u003eChapter Twelve Attunement: Creating A Culture Where People Contribute Their Best Work 155\u003c\/p\u003e \u003cp\u003eChapter Thirteen Building A High-Performance Team Culture 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Managing Yourself and Your Executive Communication 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Fourteen Level Up To Scale With Your Startup 191\u003c\/p\u003e \u003cp\u003eChapter Fifteen Leading In A Post-Covid World 197\u003c\/p\u003e \u003cp\u003eChapter Sixteen Managing Up: How To Work With Your Ceo and Board 205\u003c\/p\u003e \u003cp\u003eChapter Seventeen When Things Go Pear-Shaped: Navigating Challenges, Setbacks, Failure, and Departures 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Proving, Sustaining, and Expanding Your Impact As A Leader 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Eighteen Measuring Success: How To Know If Things Are Working 245\u003c\/p\u003e \u003cp\u003eChapter Nineteen Communicating Your Results To Your Cfo, Ceo, Company, and Board 253\u003c\/p\u003e \u003cp\u003eChapter Twenty Mentorship: How To Further Grow Your Career By Networking and Giving Back 267\u003c\/p\u003e \u003cp\u003eAfterword 279\u003c\/p\u003e \u003cp\u003eNotes 281\u003c\/p\u003e \u003cp\u003eAcknowledgments 287\u003c\/p\u003e \u003cp\u003eAbout The Author 289\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407166054743,"sku":"9781119833352","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119833352.jpg?v=1730498402","url":"https:\/\/bookcurl.com\/products\/lead-upwards-9781119833352","provider":"Book Curl","version":"1.0","type":"link"}