{"product_id":"la-casa-que-el-queso-construyo-9781394205448","title":"La Casa Que El Queso Construyo","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experienceisolation, fear, and ambition for a better life an\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAgradecimientos ix\u003c\/p\u003e \u003cp\u003ePrólogo: La casa que el queso construyó xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eParte I Náufrago\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 La muerte del Transformer 3\u003c\/p\u003e \u003cp\u003e2 Desea más 21\u003c\/p\u003e \u003cp\u003e3 Crea oportunidad 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eParte II De cortador de queso a propietario de fábrica\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Aprender a pivotear 75\u003c\/p\u003e \u003cp\u003e5 Hacer negocios con los amish 97\u003c\/p\u003e \u003cp\u003e6 Di queso 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eParte III Viviendo El Sueño Americano\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Expulsión y reinvención 121\u003c\/p\u003e \u003cp\u003e8 Pichones de tiro 151\u003c\/p\u003e \u003cp\u003e9 Un último queso 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eParte IV Traición y gracia\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Mucho dinero 177\u003c\/p\u003e \u003cp\u003e11 Traición 203\u003c\/p\u003e \u003cp\u003e12 Luchando por mi vida 223\u003c\/p\u003e \u003cp\u003e13 Cuatro días en el juzgado 235\u003c\/p\u003e \u003cp\u003e14 Días de prisión y de encontrar la gracia 251\u003c\/p\u003e \u003cp\u003eEpílogo: lecciones clave para emprendedores 259\u003c\/p\u003e \u003cp\u003eAcerca del autor 269\u003c\/p\u003e \u003cp\u003eÍndice 271 \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407603900759,"sku":"9781394205448","price":18.69,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/la-casa-que-el-queso-construyo-9781394205448","provider":"Book Curl","version":"1.0","type":"link"}