{"product_id":"know-your-customer-new-approaches-to-understanding-customer-value-and-satisfaction-9781557865533","title":"Know Your Customer: New Approaches to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIntended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Focuses on helping managers develop information skills for understanding customers' perceptions of value.\" \u003ci\u003eThe Bookseller.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface. \u003cp\u003e\u003cb\u003ePart I: Building a Competitive Advantage by Knowing Your Customer:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e1. Achieving a Competitive Advantage Through Customer Value Delivery Strategies.\u003c\/p\u003e \u003cp\u003e2. Customer Value in Market Opportunity Analysis Processes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Learning About Customer Value and Satisfaction:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e3. A New Perspective on Customer Value.\u003c\/p\u003e \u003cp\u003e4. Linking Customer Value to Customer Satisfaction.\u003c\/p\u003e \u003cp\u003e5. Know Your Customer Through Customer Value Determination.\u003c\/p\u003e \u003cp\u003e6. How Customer Value Determination Improves Business Decisions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Customer Value Determination Techniques:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e7. Measuring Customer Value.\u003c\/p\u003e \u003cp\u003e8. Analyzing Customer Value Data.\u003c\/p\u003e \u003cp\u003e9. Measuring Customer Satisfaction.\u003c\/p\u003e \u003cp\u003e10. Analyzing Customer Satisfaction Data.\u003c\/p\u003e \u003cp\u003e11. Predicting Customer Value Change.\u003c\/p\u003e \u003cp\u003eAppendix I: The Coding Process.\u003c\/p\u003e \u003cp\u003eAppendix II: Identifying Strategically Important Customer Value Dimensions.\u003c\/p\u003e \u003cp\u003eAppendix III: Customer Value Change Forecasting Techniques.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49410194243927,"sku":"9781557865533","price":26.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781557865533.jpg?v=1730509281","url":"https:\/\/bookcurl.com\/products\/know-your-customer-new-approaches-to-understanding-customer-value-and-satisfaction-9781557865533","provider":"Book Curl","version":"1.0","type":"link"}