{"product_id":"killer-visual-strategies-9781119680222","title":"Killer Visual Strategies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForward 7\u003c\/p\u003e \u003cp\u003eIntroduction 11\u003c\/p\u003e \u003cp\u003eHow To Read This Book 13\u003c\/p\u003e \u003cp\u003eThe Accidental Agency 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Visual Content Is King 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Environmental Influences And The Rise Of Visual Content 27\u003c\/p\u003e \u003cp\u003eChapter 2 Visual Content And Human Nature 37\u003c\/p\u003e \u003cp\u003eChapter 3 Quality Visual Content Reigns Supreme 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: 8 Rules Of Visual Communication 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Rule 1: Always Think About Con-Text 57\u003c\/p\u003e \u003cp\u003eChapter 5 Rule 2: Small Visual Cues Have A Large Impact 63\u003c\/p\u003e \u003cp\u003eChapter 6 Rule 3: There’s No Gold At The End Of That Rainbow  69\u003c\/p\u003e \u003cp\u003eChapter 7 Rule 4: Good Visual Strategists Ask “Wtf?!” 77\u003c\/p\u003e \u003cp\u003eChapter 8 Rule 5: Avoid The Stigma Of Stock 91\u003c\/p\u003e \u003cp\u003eChapter 9 Rule 6: Stand Out At The Cocktail Party 99\u003c\/p\u003e \u003cp\u003eChapter 10 Rule 7: Use Proper Data Viz Throughout 107\u003c\/p\u003e \u003cp\u003eChapter 11 Rule 8: Commit To The Truth And Prove It 123\u003c\/p\u003e \u003cp\u003eChapter 12 Rules Are Meant To Be Broken 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Your Visual Strategy 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 You Can’t Create Great Content Without A Great Team And Process 157\u003c\/p\u003e \u003cp\u003eChapter 14 Going The Freelance Route 165\u003c\/p\u003e \u003cp\u003eChapter 15 Building An In-House Team 171\u003c\/p\u003e \u003cp\u003ePost Script 177\u003c\/p\u003e \u003cp\u003eAcknowledgements 181\u003c\/p\u003e \u003cp\u003eAppendix A: Terms \u0026amp; Definitions 185\u003c\/p\u003e \u003cp\u003eAppendix B: Tools 187\u003c\/p\u003e \u003cp\u003eAppendix C: Production Time Estimates 195\u003c\/p\u003e \u003cp\u003eAppendix D: A Timeline Of Visual Communication 199\u003c\/p\u003e \u003cp\u003eResources 213\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407119032663,"sku":"9781119680222","price":20.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119680222.jpg?v=1730498244","url":"https:\/\/bookcurl.com\/products\/killer-visual-strategies-9781119680222","provider":"Book Curl","version":"1.0","type":"link"}