{"product_id":"kicking-off-the-week-9780786495733","title":"Kicking Off the Week","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e   This is the complete history of \u003ci\u003eMonday Night Football\u003c\/i\u003e''s 35-year run on ABC, from its inaugural 1970 season through 2005, when the network announced that its longest-running series would move to cable. Chapters cover \u003ci\u003eMonday Night Football\u003c\/i\u003e''s inception, its many lineup changes in the announcers'' booth, how it influenced sports coverage on other networks, and the relationship between the NFL and ABC. Appendices provide a list of \u003ci\u003eMonday Night Football\u003c\/i\u003e cast and crew and seasonal ratings.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ethirty-five years of football and how the ABC program featured the game are the focus here\" - \u003cem\u003eCommunication Booknotes Quarterly\u003c\/em\u003e.","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":51359168135511,"sku":"9780786495733","price":23.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780786495733.jpg?v=1754123872","url":"https:\/\/bookcurl.com\/products\/kicking-off-the-week-9780786495733","provider":"Book Curl","version":"1.0","type":"link"}