{"product_id":"jony-ive-9780670923243","title":"Jony Ive","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn intimate look at the legendary British designer behind Apple''s most iconic products - including the Apple Watch\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWith the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.\u003cbr\u003e\u003cbr\u003eSteve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple''s decline, and become his ''spiritual partner''.\u003cbr\u003e\u003cbr\u003eTheir collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world''s most powerful brand.\u003cbr\u003e\u003cbr\u003eLittle has been known about this shy, softly-spoken designer. Until now. \u003ci\u003eJony Ive: The Genius Behind Apple''s Greatest Products\u003c\/i\u003e tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the princi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSheds new light on technology's most-watched design team. Rare glimpses into working practices at Apple * The Observer *\u003cbr\u003eKahney does an excellent job. A real pleasure * GQ *\u003cbr\u003eA look at the design philosophy that has made addicts of millions of us. One for the design geek\/Apple freak in your life * Harper's Bazaar *\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48738413609303,"sku":"9780670923243","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670923243.jpg?v=1720048089","url":"https:\/\/bookcurl.com\/products\/jony-ive-9780670923243","provider":"Book Curl","version":"1.0","type":"link"}