{"product_id":"ivy-and-industry-9780822332015","title":"Ivy and Industry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEmphasizing how profoundly the American research university has been shaped by business and the humanities alike, this title offers a vital contribution to debates about the corporatization of higher education in the United States.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”—Bruce Robbins, author of \u003ci\u003eSecular Vocations: Intellectuals, Professionalism, Culture\u003c\/i\u003e\u003cbr\u003e“In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”—Gerald Graff, author of \u003ci\u003eClueless in Academe: How Schooling Obscures the Life of the Mind\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e“Ivy and Industry\u003c\/i\u003e makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”—David L. Kirp, author of \u003ci\u003eShakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart I. The Two Missions        \u003cbr\u003e 1. Introduction        3\u003cbr\u003e 2. A Permanent Dependence        15\u003cbr\u003e 3. The Humanist Outcry        41\u003cbr\u003e Part II. The Managerial Condition        \u003cbr\u003e 4. The Rise of University Management        67\u003cbr\u003e 5. Babbitry and Meritocracy        91\u003cbr\u003e 6. Managerial Protection and Scientific Success        115\u003cbr\u003e 7. Grey Flannel Radicals        133\u003cbr\u003e Part III. The Market Revival        \u003cbr\u003e 8. The Industry-Science Alliance        167\u003cbr\u003e 9. Corporate Pleasure and Business Humanism        195\u003cbr\u003e 10. Epilogue: The Second Story        215\u003cbr\u003e Notes        229\u003cbr\u003e Acknowledgments        277\u003cbr\u003e Index        279","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49406033690967,"sku":"9780822332015","price":35.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780822332015.jpg?v=1730494314","url":"https:\/\/bookcurl.com\/products\/ivy-and-industry-9780822332015","provider":"Book Curl","version":"1.0","type":"link"}